Session 03.02.01: ANALYSIS OF GAMIFICATION ELEMENT PREFERENCES IN THE NIKE RUN APP: A STUDY ON GENDER DIFFERENCES AMONG USERS IN THEIR 20S
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Session 03.01.06: ANALYSIS OF THE RELATIONSHIPS AMONG SUSTAINABLE PRACTICE, GREEN PSYCHOLOGICAL CLIMATE, ENVIRONMENTAL FRIENDLINESS AND BRAND LOYALTY FOR FASHION EVENT
Session 03.02.02: THE IMPACT OF PERCEIVED GRATIFICATION SOCIAL LIVE STREAMING OF SPORT EVENTS ON CONTINUOUS VIEWING INTENTIONS: THE MODERATING ROLE OF TEAM IDENTIFICATION
Paper Title:
ANALYSIS OF GAMIFICATION ELEMENT PREFERENCES IN THE NIKE RUN APP: A STUDY ON GENDER DIFFERENCES AMONG USERS IN THEIR 20S
Author:
Yang Heemin, Hanyang University, Republic of Korea
Wang Qiao Chu, Hanyang University, Republic of Korea
Kim Ho Jun, Hanyang University, Republic of Korea
Seungae Suzy Lee, Hanyang University, Republic of Korea