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Session 03.01.04: ANALYSIS OF THE RELATIONSHIPS AMONG SUSTAINABLE PRACTICE, GREEN PSYCHOLOGICAL CLIMATE, ENVIRONMENTAL FRIENDLINESS AND BRAND LOYALTY FOR FASHION EVENT

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: 

NALYSIS OF THE RELATIONSHIPS AMONG SUSTAINABLE PRACTICE, GREEN PSYCHOLOGICAL CLIMATE, ENVIRONMENTAL FRIENDLINESS AND BRAND LOYALTY FOR FASHION EVENT

Author:

Yitong Li, Kookmin University, Republic of Korea

Jing Zhang, Kookmin University, Republic of Korea

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