Session 03.01.03: THE IMPACT OF SUSTAINABLE COOPETITION STRATEGY ON SUSTAINABLE MARKETING PERFORMANCE: FOCUS ON THE MODERATING ROLES OF COMPETITIVE INTENSITY AND MARKET DYNAMISM : Korean Scholars of Marketing Science

2024 KSMS Int'l Conference Proceedings

21 Nov 2024

Paper Title:

THE IMPACT OF SUSTAINABLE COOPETITION STRATEGY ON SUSTAINABLE MARKETING PERFORMANCE: FOCUS ON THE MODERATING ROLES OF COMPETITIVE INTENSITY AND MARKET DYNAMISM

Author:

Woo Young Choi, Changwon National University, Republic of Korea

Kyung Hoon Kim, Changwon National University, Republic of Korea

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Session 03.01.02: COMPARING THE EFFECT OF ALTERNATIVE LINGUISTIC STYLES ON REVIEW HELPFULNESS Session 03.01.04: ANALYSIS OF THE RELATIONSHIPS AMONG SUSTAINABLE PRACTICE, GREEN PSYCHOLOGICAL CLIMATE, ENVIRONMENTAL FRIENDLINESS AND BRAND LOYALTY FOR FASHION EVENT

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