Session 03.01.02: COMPARING THE EFFECT OF ALTERNATIVE LINGUISTIC STYLES ON REVIEW HELPFULNESS
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Session 03.01.01: BRIDGING CONSUMER ENGAGEMENT AND CONSUMER WELL-BEING: EXPLORING THE IMPACT OF SUSTAINABLE FASHION CREATOR-GENERATED VALUE
Session 03.01.03: THE IMPACT OF SUSTAINABLE COOPETITION STRATEGY ON SUSTAINABLE MARKETING PERFORMANCE: FOCUS ON THE MODERATING ROLES OF COMPETITIVE INTENSITY AND MARKET DYNAMISM
Paper Title:
COMPARING THE EFFECT OF ALTERNATIVE LINGUISTIC STYLES ON REVIEW HELPFULNESS
Author:
Peter J. Danaher, Monash University, Australia