Session 03.01.01: BRIDGING CONSUMER ENGAGEMENT AND CONSUMER WELL-BEING: EXPLORING THE IMPACT OF SUSTAINABLE FASHION CREATOR-GENERATED VALUE

Paper Title: 

BRIDGING CONSUMER ENGAGEMENT AND CONSUMER WELL-BEING: EXPLORING THE IMPACT OF SUSTAINABLE FASHION CREATOR-GENERATED VALUE

Author:

Qi Jiang, Changwon National University, Republic of Korea

Miyea Kim, Changwon National University, Republic of Korea

Gyeonghyun Jo, Changwon National University, Republic of Korea

Kyung Hoon Kim, Changwon National University, Republic of Korea