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Session 04.01.03: RETAIL TRANSFORMATION IN THE DIGITAL AGE: COMBINING ONLINE AND PHYSICAL STORES

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: 

RETAIL TRANSFORMATION IN THE DIGITAL AGE: COMBINING ONLINE AND PHYSICAL STORES

Author: 

Bingqing Yi, The Hong Kong Polytechnic University, Hong Kong

Erin Cho, The Hong Kong Polytechnic University, Hong Kong

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Session 04.01.02: Web 3.0 Social Media Platform and Luxury Brand Perception: A Study on Consumer Trust and Brand Attitude Session 04.01.04: THE IMPACT OF REGIONAL ECONOMY ON LUXURY CONSUMPTION: MULTIPLE MEDIATION MECHANISMS AND THE MODERATING ROLE OF THE DIGITAL ECONOMY
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