Session 04.01.02: Web 3.0 Social Media Platform and Luxury Brand Perception: A Study on Consumer Trust and Brand Attitude

Paper Title: 

Web 3.0 Social Media Platform and Luxury Brand Perception: A Study on Consumer Trust and Brand Attitude

Author: 

Jaeseok Lee, Yonsei University

Joonseong Lee, Yonsei University

Yi Wang, Yonsei University

Eunju Ko, Yonsei University