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Session 03.02.04: THE IMPACT OF CUSTPMER RESISTANCE TO INNOVATION ON SELF-SERVICE TECHNOLOGY (SST) SERVICE QUALITY, VALUE PERCEPTION, AND CONTINUANCE USE INTENTION

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: 

THE IMPACT OF CUSTPMER RESISTANCE TO INNOVATION ON SELF-SERVICE TECHNOLOGY (SST) SERVICE QUALITY, VALUE PERCEPTION, AND CONTINUANCE USE INTENTION

Author:

Laee Choi, Colorado State University-Pueblo, USA

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