Session 03.02.03: OUTDOOR SPORTS ENTHUSIASTS' VALUES, ATTITUDES, AND PURCHASE INTENTIONS TOWARD GREEN SPORTSWEAR: A CASE STUDY OF HIKING
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Session 03.02.02: THE IMPACT OF PERCEIVED GRATIFICATION SOCIAL LIVE STREAMING OF SPORT EVENTS ON CONTINUOUS VIEWING INTENTIONS: THE MODERATING ROLE OF TEAM IDENTIFICATION
Session 03.02.04: THE IMPACT OF CUSTPMER RESISTANCE TO INNOVATION ON SELF-SERVICE TECHNOLOGY (SST) SERVICE QUALITY, VALUE PERCEPTION, AND CONTINUANCE USE INTENTION
Paper Title:
OUTDOOR SPORTS ENTHUSIASTS' VALUES, ATTITUDES, AND PURCHASE INTENTIONS TOWARD GREEN SPORTSWEAR: A CASE STUDY OF HIKING
Author:
Zhu Shuluan, Seoul National University, Republic of Korea
Kihan Kim, Seoul National University, Republic of Korea