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Session 04.03.02: ANALYZING LUXURY BRAND ADVERTISING EFFECTS IN THE METAVERSE CONTEXT

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: ANALYZING LUXURY BRAND ADVERTISING EFFECTS IN THE METAVERSE CONTEXT

Author: 

Huimin Xu, Jeonju University, Republic of Korea

Juran Kim, Jeonju University, Republic of Korea

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Session 04.03.01: THE IMPACT OF EMOTIONAL ENGAGEMENT ON PODCAST REVIEWS: AN ANALYSIS OF LISTENER RESPONSES ACROSS UTILITARIAN AND HEDONIC MOTIVE Session 04.03.03: THE DUAL IMPACTS OF TRANSPARENCY IN AI SYSTEMS ON CONSUMER BEHAVIOR
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