Session 04.03.01: THE IMPACT OF EMOTIONAL ENGAGEMENT ON PODCAST REVIEWS: AN ANALYSIS OF LISTENER RESPONSES ACROSS UTILITARIAN AND HEDONIC MOTIVE

Paper Title: THE IMPACT OF EMOTIONAL ENGAGEMENT ON PODCAST REVIEWS: AN ANALYSIS OF LISTENER RESPONSES ACROSS UTILITARIAN AND HEDONIC MOTIVE

Author: 

Sanghyub John Lee, The University of Auckland, New Zealand

De Villiers, Rouxelle, Auckland University of Technology, New Zealand

Hyeyeon Yuk, Yonsei University, Korea

Leo Paas, The University of Auckland, New Zealand