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Session 04.02.03: The Role of Mixed Reality Brand Experiences: Luxury vs. Non-luxury

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: 

The Role of Mixed Reality Brand Experiences: Luxury vs. Non-luxury

Author: 

Yihua Yu, Yonsei University, Republic of Korea

Yeojin Choi, Yonsei University, Republic of Korea

Eunju Ko, Yonsei University, Republic of Korea

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Session 04.02.02: EXPLORING THE IMPACT OF AI-DRIVEN VALUE CO-CREATION ON CONSUMER PERCEPTIONS OF FAIRNESS: AN EMPIRICAL STUDY OF THE FASHION INDUSTRY Session 04.03.01: THE IMPACT OF EMOTIONAL ENGAGEMENT ON PODCAST REVIEWS: AN ANALYSIS OF LISTENER RESPONSES ACROSS UTILITARIAN AND HEDONIC MOTIVE
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