Session 04.02.02: EXPLORING THE IMPACT OF AI-DRIVEN VALUE CO-CREATION ON CONSUMER PERCEPTIONS OF FAIRNESS: AN EMPIRICAL STUDY OF THE FASHION INDUSTRY

Paper Title: 

EXPLORING THE IMPACT OF AI-DRIVEN VALUE CO-CREATION ON CONSUMER PERCEPTIONS OF FAIRNESS:

AN EMPIRICAL STUDY OF THE FASHION INDUSTRY

Author: 

Kunlun Xue, The Hong Kong Polytechnic University, Hong Kong

Joonheui Bae, The Hong Kong Polytechnic University, Hong Kong

Xiang Wang, The Hong Kong Polytechnic University, Hong Kong