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Session 04.02.01: THE EFFECTS OF HUMAN LIKE ROBOT DESIGN ON USAGE INTENTIONS: FOCUSED ON THE MODERATION EFFECT OF TASK UNCERTAINTY

2024 KSMS Int'l Conference Proceedings
21 Nov 2024
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Paper Title: 

THE EFFECTS OF HUMAN LIKE ROBOT DESIGN ON USAGE INTENTIONS: FOCUSED ON THE MODERATION EFFECT OF TASK UNCERTAINTY

Author: 

Sung Hun Bae, The Hong Kong Polytechnic University, Hong Kong

Erin Cho, The Hong Kong Polytechnic University, Hong Kong

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Session 04.01.04: THE IMPACT OF REGIONAL ECONOMY ON LUXURY CONSUMPTION: MULTIPLE MEDIATION MECHANISMS AND THE MODERATING ROLE OF THE DIGITAL ECONOMY Session 04.02.02: EXPLORING THE IMPACT OF AI-DRIVEN VALUE CO-CREATION ON CONSUMER PERCEPTIONS OF FAIRNESS: AN EMPIRICAL STUDY OF THE FASHION INDUSTRY
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