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2024 KSMS Int'l Conference Proceedings 48
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  • Session 04.02.01: THE EFFECTS OF HUMAN LIKE ROBOT DESIGN ON USAGE INTENTIONS: FOCUSED ON THE MODERATION EFFECT OF TASK UNCERTAINTY
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  • 21 Nov 2024
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  • Session 04.02.02: EXPLORING THE IMPACT OF AI-DRIVEN VALUE CO-CREATION ON CONSUMER PERCEPTIONS OF FAIRNESS: AN EMPIRICAL STUDY OF THE FASHION INDUSTRY
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  • 21 Nov 2024
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  • Session 04.02.03: The Role of Mixed Reality Brand Experiences: Luxury vs. Non-luxury
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  • 21 Nov 2024
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  • Session 04.03.01: THE IMPACT OF EMOTIONAL ENGAGEMENT ON PODCAST REVIEWS: AN ANALYSIS OF LISTENER RESPONSES ACROSS UTILITARIAN AND HEDONIC MOTIVE
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  • 21 Nov 2024
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  • Session 04.03.02: ANALYZING LUXURY BRAND ADVERTISING EFFECTS IN THE METAVERSE CONTEXT
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  • 21 Nov 2024
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  • Session 04.03.03: THE DUAL IMPACTS OF TRANSPARENCY IN AI SYSTEMS ON CONSUMER BEHAVIOR
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  • 21 Nov 2024
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  • Session 04.03.04: HOW CHATGPT WORKS FOR EWOM AND PURCHASE INTENTIONS
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  • 21 Nov 2024
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Korean Scholars of Marketing Science

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