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Session 01.04.01: CONSUMER DIGITAL TRUST TO AI-ENABLED PERSONALIZATION: METHODOLOGICAL INSIGHTS AND EMPIRICAL EVIDENCE FROM BRICS COUNTRIES

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2025 KSMS Proceedings
15 Nov 2025
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Paper title: 

CONSUMER DIGITAL TRUST TO AI-ENABLED PERSONALIZATION: METHODOLOGICAL INSIGHTS AND EMPIRICAL EVIDENCE FROM BRICS COUNTRIES


Author: 

Rebiazina Vera, HSE University, Russia

Sharko Elena, HSE University, Russia

Tunkevichus Eduard, HSE University, Russia


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