Paper title:
THE SUPERSTAR EFFECT AND FANS’ VIEWING INTENTIONS: EVIDENCE FROM JESSE LINGARD’S TRANSFER TO FC SEOUL
Author:
Minho Cha, Seoul National University, Republic of Korea
Kihan Kim, Seoul National University, Republic of Korea
1.3.3_19.pdf
Paper title:
THE SUPERSTAR EFFECT AND FANS’ VIEWING INTENTIONS: EVIDENCE FROM JESSE LINGARD’S TRANSFER TO FC SEOUL
Author:
Minho Cha, Seoul National University, Republic of Korea
Kihan Kim, Seoul National University, Republic of Korea