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Session 01.03.02: DETERMINANTS OF YOUTUBE CONTENT REACTIONS IN KOREAN PROFESSIONAL BASEBALL: FOCUSING ON CLUB YOUTUBE CONTENT AND GAME CONTEXTUAL FACTORS

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2025 KSMS Proceedings
15 Nov 2025
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Paper title: 

DETERMINANTS OF YOUTUBE CONTENT REACTIONS IN KOREAN PROFESSIONAL BASEBALL: FOCUSING ON CLUB YOUTUBE CONTENT AND GAME CONTEXTUAL FACTORS


Author:

Doyoon Kyung, Seoul National University, Republic of Korea

Kihan Kim, Seoul National University, Republic of Korea

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