Session 01.03.01: EXAMINING PLATFORM COMPETITION IN OLYMPIC MEDIA CONSUMPTION THROUGH NICHE THEORY: THE CASE OF 2024 PARIS OLYMPIC GAMES IN SOUTH KOREA

Paper title: 

EXAMINING PLATFORM COMPETITION IN OLYMPIC MEDIA CONSUMPTION THROUGH NICHE THEORY: THE CASE OF 2024 PARIS OLYMPIC GAMES IN SOUTH KOREA

Author:

Buyeong Lee, Seoul National University, Republic of Korea

Kihan Kim, Seoul National University, Republic of Korea