Paper title：
SUBTLE CONSPICUOUS CONSUMPTION: EXPLORING THE PARADOX OF SHOWING OFF WITHOUT STANDING OUT
Author：
Moeka Kutsuna, Keio University, Japan
Himika Umemura, Keio University, Japan
1.5.6_45.pdf
Paper title：
SUBTLE CONSPICUOUS CONSUMPTION: EXPLORING THE PARADOX OF SHOWING OFF WITHOUT STANDING OUT
Author：
Moeka Kutsuna, Keio University, Japan
Himika Umemura, Keio University, Japan