Session 01.05.02: CONSUMER VULNERABILITY IN THE DIGITAL AGE: THE IMPACT OF INFLUENCER MARKETING ON GENERATION Z

Paper title： 

CONSUMER VULNERABILITY IN THE DIGITAL AGE: THE IMPACT OF INFLUENCER MARKETING ON GENERATION Z

Author; 

Ayaka Ishikawa, Aoyama Gakuin University, Japan

Rin Inomata, Aoyama Gakuin University, Japan

Riho Ogata, Aoyama Gakuin University, Japan

Rika Kamioka, Aoyama Gakuin University, Japan

Kaede Kubotera, Aoyama Gakuin University, Japan

Ikuo Takahashi, Aoyama Gakuin University, Japan