Session 02.01.04: THE EFFECTS OF AI DISCLOSURE AND AD CREATIVITY IN SPORTSWEAR ADVERTISING ON BRAND AUTHENTICITY, TRUST, AND PURCHASE INTENTION

Paper title: 

THE EFFECTS OF AI DISCLOSURE AND AD CREATIVITY IN SPORTSWEAR ADVERTISING ON BRAND AUTHENTICITY, TRUST, AND PURCHASE INTENTION

Author: 

Sunjoo Lee, Yonsei University, Republic of Korea

Eunju Ko, Yonsei University, Republic of Korea