Paper title;
LUXURY REIMAGINED: HOW KOS BRIDGE GENERATIONAL GAPS IN GLOBAL OMNICHANNEL STRATEGIES: THE CASE OF RED
Author:
Andre HOU, Paris Dauphine PSL, France
May Deng, China Xiamen Wuyi Institute, China
Li Jia Hong, Bangkok Assumption University, Thailand
2.1.3_61.pdf
Paper title;
LUXURY REIMAGINED: HOW KOS BRIDGE GENERATIONAL GAPS IN GLOBAL OMNICHANNEL STRATEGIES: THE CASE OF RED
Author:
Andre HOU, Paris Dauphine PSL, France
May Deng, China Xiamen Wuyi Institute, China
Li Jia Hong, Bangkok Assumption University, Thailand