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Session 02.01.02: VIRTUAL ENDORSERS FOR LUXURY BRANDS： WHEN AND HOW THEY WORKS

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2025 KSMS Proceedings
15 Nov 2025
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Paper title; 

VIRTUAL ENDORSERS FOR LUXURY BRANDS：WHEN AND HOW THEY WORKS


Author:

Jun Yan, Huazhong University of Science and Technology, China

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Session 02.01.01: THE JOINT ROLE OF IMPLICIT THEORIES AND INFLUENCERS IN LUXURY MARKETING Session 02.01.03: LUXURY REIMAGINED: HOW KOS BRIDGE GENERATIONAL GAPS IN GLOBAL OMNICHANNEL STRATEGIES: THE CASE OF RED
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