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Session 02.01.01: THE JOINT ROLE OF IMPLICIT THEORIES AND INFLUENCERS IN LUXURY MARKETING

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2025 KSMS Proceedings
15 Nov 2025
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Paper title:

THE JOINT ROLE OF IMPLICIT THEORIES AND INFLUENCERS IN LUXURY MARKETING


Author:

Kunlun Xue, The Hong Kong Polytechnic University, Hong Kong

SungHun Bae, The Hong Kong Polytechnic University, Hong Kong

Xiang Wang, The Hong Kong Polytechnic University, Hong Kong

Joonheui Bae, The Hong Kong Polytechnic University, Hong Kong

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Session 01.07.03: ALGORITHMIC FAIRNESS IN AI RECOMMENDATIONS: THE MODERATING ROLE OF PLATFORM TYPE ON PERCEIVED BIAS AND USER INTENTIONS Session 02.01.02: VIRTUAL ENDORSERS FOR LUXURY BRANDS： WHEN AND HOW THEY WORKS
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