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Session 01.07.02: DIFFERENTIATING PHYGITAL: TWO ROADS DIVERGED IN A RERAIL SPACE

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2025 KSMS Proceedings
15 Nov 2025
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Paper title: 

DIFFERENTIATING PHYGITAL: TWO ROADS DIVERGED IN A RERAIL SPACE


Author: 

Yihui Duan, The Hong Kong Polytechnic University, Hong Kong

Joonheui Bae, The Hong Kong Polytechnic University, Hong Kong

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Session 01.07.01: LUXURY BRAND USERS’ RESPONSE TO COO–COM INCONGRUENCE, BRAND MESSAGE, AND CSR Session 01.07.03: ALGORITHMIC FAIRNESS IN AI RECOMMENDATIONS: THE MODERATING ROLE OF PLATFORM TYPE ON PERCEIVED BIAS AND USER INTENTIONS
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