Session 02.03.04: THE EFFECT OF HUMAN BRAND ON BRAND AUTHENTICITY IN THE REPUBLIC OF KOREA NAVY: FOCUSING ON THE MODERATING EFFECT OF INVOLVEMENT

Paper title：

THE EFFECT OF HUMAN BRAND ON BRAND AUTHENTICITY IN THE REPUBLIC OF KOREA NAVY: FOCUSING ON THE MODERATING EFFECT OF INVOLVEMENT

Author;

Jongchul Na, R.O.K Navy, Republic of Korea

Qi Jiang, Yonsei University, Republic of Korea

Kyung Hoon Kim, Yonsei University, Republic of Korea