Session 02.04.03: VIRTUAL HUMAN-GENERATED CONTENT AND ITS IMPACT ON THE TOURISM EXPERIENCE
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Session 02.04.02: FROM SPECTATORSHIP TO IMMERSION: HOW PASSIVE AND ACTIVE PARTICIPATION SHAPE CONSUMER VALUE AND BEHAVIORAL INTENTIONS IN VR-K-POP EXPERIENCES
Session 02.04.04: HOW VIRTUAL INFLUENCERS SERVE AS A BRIDGE FOR EMOTIONAL CONNECTION BETWEEN CONSUMERS AND BRANDS: THE MEDIATING EFFECT OF PSYCHOLOGICAL DISTANCE AND SOCIAL CUES
Paper Title:
VIRTUAL HUMAN-GENERATED CONTENT AND ITS IMPACT ON THE TOURISM EXPERIENCE
Author:
Huimin Xu, Jiangsu College of Finance & Accounting, China
Juran Kim, Jeonju University, Republic of Korea*
Changhan Lee, Jeonju University, Republic of Korea