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Email Date 2018-06-24 15:39:32
File 2018 Global Marketing Conference at Tokyo Program (1.26 MB)
Title 2018 GMC at Tokyo Program (ver.1)

<2018 Global Marketing Conference at Tokyo Program (ver.1)>
Conference Date: July 26th-29th, 2018
Conference Venue: Hotel New Otani Tokyo, Tokyo, Japan
Co-Hosts: 
- American Marketing Association 
- European Marketing Academy
- Australian & New Zealand Marketing Academy 
- Japan Society of Marketing and Distribution 
- Korean Scholars of Marketing Science 
Keio University (Japan)
Organizer: Global Alliance of Marketing & Management Associations 
Partners: 
- Association for Consumer Research (USA)
- China Marketing Association of University (China)
- AEMARK (Spain)
- Greek Marketing Academy (Greece)
- Aalto University Executive Education (Finland) 
- Aalto University School of Business (Finland)
- Harbin Institute of Technology (China)
- New Zealand Asia Institute of the University of Auckland (New Zealand)
- Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
Sponsors:
- National Research Foundation of Korea (Republic of Korea)
- Korea Economy and Management Development Institute (Republic of Korea)
Conference Co-Chairs:
- Roland T. Rust (University of Maryland)
- Ajay K. Kohli (Georgia Institute of Technology)
- Laszlo  Sajtos (University of Auckland)
- Tatsuro Watanabe (Senshu University)
- Akira Shimizu (Keio University)
- Yung Kyun Choi (Dongguk University)
The Conference Organizing Committee Chair: Eunju Ko (Yonsei University)
Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)
Sponsoring Journals: Special Issues & Section
- Journal of Business Research: 2 special issues on "GAMMA President's Choice Awards" & "Digital & Social Media Marketing in Global Business Environment"
- International Journal of Advertising: Leveraged Marketing Communications (LMC) 
- Industrial Marketing Management: Global Perspectives in Business-to-Business Marketing
- Journal of Advertising: Social Media and Luxury Brand Communication
- Journal of Hospitality & Tourism Research: Customer Engagement in Tourism and Hospitality
- Journal of Service Management: The New Frontiers in Digital Media Services
- Journal of Promotion Management: Promoting Brand Relationships
- Journal of Global Scholars of Marketing Science: Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via Computing with Words and fsQCA
- Journal of Global Fashion Marketing: Beauty, Design & Aesthetic in Marketing & Fashion
- Australian Marketing Journal: Marketing Revolution in an Interconnected World
- Asia Pacific Journal of Marketing and Logistics: Asia-Pacific Advances in Neuromarketing and Psychophysiology
- International Marketing Review: Cross Cultural Consumers and Globalization
- The Service Industries Journal: Political Branding in Turbulent Times
- Journal of Management Science: Sharing Economy in Emerging Markets: Challenges and Opportunities for Marketing
Joint Symposia:
- 2018 EMAC-GAMMA JOINT SYMPOSIUM
- 2018 ANZMAC-GAMMA JOINT SYMPOSIUM
- 2018 JSMD-GAMMA JOINT SYMPOSIUM
- 2018 CMAU-GAMMA JOINT SYMPOSIUM
- 2018 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM
- 2018 SIMKTG-GAMMA JOINT SYMPOSIUM 
- 2018 GMA-GAMMA JOINT SYMPOSIUM
- 2018 AEMARK-GAMMA JOINT SYMPOSIUM 
- 2018 HIT-GAMMA JOINT SYMPOSIUM 
- 2018 ESCP-GAMMA JOINT SYMPOSIUM
- 2018 NZAI-GAMMA JOINT SYMPOSIUM
- 2018 2018 KAPPS-GAMMA JOINT SYMPOSIUM
Keynote Speaker: Christian Homburg (University of Mannheim),
   Total citations by Google Scholar: 41,452 (as of 19th of Dec., 2017)
Special Session: Tips for Publishing Impactful Research in Marketing
- Co-Chairs:
  Christine Moorman (Duke University), Incoming Editor-in-Chief of Journal of Marketing
  Roland T. Rust (University of Maryland), Editor of International Journal of Research in Marketing
Workshop:
- Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop Instructor: Prof. Arch G. Woodside (Curtin University)
2018 GAMMA Doctoral Colloquium:
- Co-Chairs: 
Prof. John W. Cadogan (Loughborough University), Editor-in-Chief of International Marketing Review 
Professor C. Anthony Di Benedetto (Temple University), Co-Editor of Industrial Marketing Management
Tracks: 64
Sessions: 120
Accepted Papers: 698


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