Call for Papers
Special Section of Asia
Pacific Journal of Marketing and Logistics (SSCI) on ¡°Product Innovation & Consumer
for 2019 KSMS International Conference
(Seoul, Republic of Korea, Nov. 16-17, 2019)
of Extended Abstract: Oct. 20, 2019
innovation is a sustainable method that guarantees the core competences of
enterprises. However, between 50% and 90% of new products fail in the market
(Castellion & Markham, 2013; Andre & Sirkin, 2003). The failure of new
product innovation creates significant economic loss for firms. For example, firms
in the United States lose a potential profit of 135 million dollars
each year because of the failure to market new products while many other
companies around the world are in debt as a result of similar problems (Clancy
et al, 2006). In such situations, it is imperative that firms should
spend substantial time and effort for product innovation.
In terms of
research, product innovation is a broad field, which
cannot only focus on the innovation performance or innovation adoption. It
needs to associate with other dimensions, e.g., brand (Liao & Cheng, 2014),
design (Moon, Park, & Kim, 2015), social media (Muninger, Hammedi, &
Mahr, 2019), business ethics (Xie, Qi, & Zhu, 2018), service and
sustainable issues (Tseng, Wu, Chiu, Lim, & Tan, 2018). Current research in
innovation has considered the success factors for innovation from the company
side. However, both innovation adoption and resistance researches lack of the study
on the consumer psychology and behavioral perspectives (Duke, 2002; Mani &
Chouk, 2018; Heidenreich & Kraemer, 2016). The critical
factor that leads to the failure of innovation is consumer resistance to
innovation (CRI) (Heidenreich & Spieth, 2013). Thus,
studying innovation in consumers¡¯ psychology
and habits is vital at this time.
behavior is one of the most important parts in innovation research (Woodside,
1996). Thus, this special section aims to contribute to the evolution of
theories in consumer behaviors toward innovation. Potential research topics in Product
Innovation & Consumer Behaviors may include (but are not limited):
Consumer psychology in
active/passive innovation resistance
Antecedents of consumer innovation
adoption and resistance
Overcome strategies for
consumer resistance to innovation
The role of demographic
features in consumer innovation study
Social influence on
consumer innovation study
Medias (traditional or
new) on consumer behavior toward innovation
The difference consumer
attitude toward innovation adoption/resistance based on cross-culture context
consumer innovation research
strategy and analytics
Product innovation and
Product design management
in consumer behaviors
Product innovation and
consumer behaviors in digital era
Privacy, public policy
and legal issues in product innovation
Sustainability in product
innovation and consumer behaviors
Product innovation and
business consumer behaviors
The role of advertising
in product innovation and consumer behaviors
The role of social
network service (SNS) in product innovation and consumer behaviors
Submission Deadline: October 20, 2019
should submit their extended abstracts to the co-chairs of the track called ¡°Product
Innovation & Consumer Behaviors¡± of ¡®2019 KSMS International Conference¡¯
(Korea University Business School, Seoul, Republic of Korea, Nov. 16-17, 2019)
and express their intentions to publish their papers in a special section of
APJML on Product Innovation & Consumer Behaviors.
papers submission deadline will be notified to the authors after the 2019 KSMS
International Conference: https://www.kams.org/maine.html
Dr. Yang Sun,
25-1719, Zhejiang Sci-Tech University, 5 Second Avenue, Xiasha Higher Education
Zone, Hangzhou, Zhejiang, 310018, China, Email: firstname.lastname@example.org
, TEL: +86-571-8684-3734.
Dr. Hakil Moon,
Department of Marketing, College of Business, Eastern Michigan University, Ypsilanti,
MI 48197, USA, E-mail: email@example.com,
TEL: +1-734- 487-3323
Andrew, J. P. & Sirkin, H. L. (2003).
Innovating for cash. Harvard Business
Review, 81(9), 76-83.
Castellion, G., & Markham, S. K. (2013).
Perspective: New Product Failure Rates: Influence of Argumentum ad Populum and
Self-Interest. Journal of Product
Innovation Management, 30(5), 976-979.
Clancy, K. J., Krieg, P. C., & Wolf, M. M. (2006). Market new products successfully.
Duke, L. (2002). Get real!: Cultural
relevance and resistance to the mediated feminine ideal. Psychology & Marketing, 19(2),
Heidenreich, S. & Kraemer, T. (2016).
Innovations—doomed to fail? investigating strategies to overcome passive
innovation resistance. Journal of
Product Innovation Management, 33(3), 277-297.
S, Spieth P. (2013). Why innovations fail—The case of passive and active
innovation resistance. International
Journal of Innovation Management, 17(5), 1–42.
Labrecque, J. S.,
Wood, W., Neal, D. T. and Harrington, N. (2016). Habit slips: when consumers
unintentionally resist new products. Journal
of the Academy of Marketing Science, 45(1), 119-133.
Liao, S., & Cheng, C. C. (2014). Brand
equity and the exacerbating factors of product innovation failure evaluations:
A communication effect perspective. Journal of business research, 67(1),
Mani, Z. &
Chouk, I. (2018). Consumer resistance to innovation in services: Challenges and
barriers in the internet of things era. Journal
of Product Innovation Management, 35(5), 780-807.
Moon, H., Park, J., & Kim, S. (2015). The
Importance of an innovative product design on customer behavior: development
and validation of a scale. Journal of Product Innovation Management, 32(2),
Muninger, M. I., Hammedi, W., & Mahr, D. (2019).
The value of social media for innovation: A capability perspective. Journal
of Business Research, 95, 116-127.
Tseng, M. L., Wu, K. J., Chiu, A. S., Lim, M.
K., & Tan, K. (2018). Service innovation in sustainable product service
systems: Improving performance under linguistic preferences. International
Journal of Production Economics, 203, 414-425.
Woodside, A. G. (1996). Theory of
rejecting superior, new technologies. Journal
of Business & Industrial Marketing, 11(3/4), 25 – 43.
Xie, X., Qi, G., & Zhu, K. X. (2018). Corruption and new
product innovation: Examining firms¡¯ ethical dilemmas in transition
economies. Journal of Business Ethics, 1-19.
Zavestoski, S. (2002). Guest editorial:
Anticonsumption attitudes. Psychology
& Marketing, 19(2), 121-126.