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Email Date 2013-07-19 14:31:31
File JGFMspecialCFPFSVR(071913).pdf(107.7 KB)
Title Extended Deadline: Fashion & Smart Virtual Reality (JGFM)

Call for Papers:

Special Issue of the Journal of Global Fashion Marketing (JGFM) on “Fashion and Smart Virtual Reality”

Extended Submission Deadline: September 30th, 2013

Journal of Global Fashion Marketing will publish a special issue on “Fashion goes to Smart Virtual Reality”. The theme of “Fashion and smart virtual reality” is emerging as a new paradigm of fashion marketing in the global community. As an aspect of innovative solution, smart virtual reality becomes a strategic marketing tool in the fashion venue. Therefore, educators and business leaders desire to understand Pro and Cons of its application to global fashion marketing and what is the potential of the smart virtual reality works and how will this affect the success of fashion business in the future.

Topics for the JGFM special issue may include (but are not limited to) the following:

l  Smart global consumers  

l  Situational factors in the smart shopping

l  Decision making process in the smart virtual reality

l  Revisit to the TAM with smart fashion

l  Hedonic vs. utilitarian aspects of smart virtual reality

l  Strategic planning and managing products in the virtual reality

l  Benefits or risks of smart virtual store for fashion brand (or product)

l  Dynamic optimization of smart business performance

l  Channel convergence : conventional vs. smart virtual

l  Smart virtual store management with QR code

l  Augmented reality and promotional strategy

l  Brand exposure and effectiveness of advertising in new media

l  e-Selling strategies and practices

l  Networks and influence in virtual fashion communities

l  Distribution channel conflicts in the virtual age

Journal of Global Fashion Marketing is official publication of the Korean Scholars of Marketing Science. Submissions undergo a double blind, peer review process. Manuscript must be followed by submission guideline of JGFM (http://www.tandfonline.com/loi/rgfm20).

Full paper extended submission deadline by September 30th, 2013


If you have questions, contact Guest Editors of this JGFM special issue:

Eun Young Kim (Chungbuk National University), eunykim@cbnu.ac.kr .

Pekka Mattila (Aalto University School of Business), pekka.mattila@aalto.fi

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