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Title 2013 KSMS Fall Intl Conference

2013 KSMS Fall International Conference

Extended Submission Deadline: October 7th, 2013


Theme

Roles of Sustainable Marketing and Management in Asia and the World

Host

Center for Sustainable Culture & Service, Yonsei University,

Seoul, Republic of Korea

Organizers

Korean Scholars of Marketing Science

Global Alliance of Marketing & Management Associations

Partners

Keio University

Center for Sustainable Culture & Service, Yonsei University

Taylor & Francis

Ministry of Trade, Industry & Energy

National Research Foundation of Korea
Yonsei Institute of Health and Welfare

Conference Chair

Constantine S. Katsikeas (University of Leeds), buscsk@leeds.ac.uk

Sponsoring Journals

Journal of Global Scholars of Marketing Science,

Journal of Global Fashion Marketing

Venue

Samsung Hall, Yonsei University, Seoul, Republic of Korea

Date

November 9th, 2013

Extended Submission Deadline

October 7th, 2013

Manuscript Guideline

Please refer to KSMS International Conference Guidelines for Final Submission at (www.kams.org).

Submit Your Paper to:

Central Office, Korean Scholars of Marketing Science

Tel: +82 55 213 3346, Fax: +82 55 263 9096

e-mail: stride@changwon.ac.kr


Program

11:00~ 11:30

Editorial Board Meeting of Journal of Global Scholars of Marketing Science

11:30~ 12:00

Editorial Board Meeting of Journal of Global Fashion Marketing

12:00 ~ 12:30

Board Meeting

12:00 ~ 13:00

Lunch

12:30 ~ 13:00

Registration

13:00 ~ 14:20

Opening Ceremony

- Welcoming Speeches:

Junyean Moon (Hanyang University), President of Korean Scholars of Marketing Science

- Keynote Speech:

 Achieving and Sustaining Competitive Differentiation in Todays Global Marketplace

 Constantine S. Katsikeas (University of Leeds), Editor of Journal of International Marketing (SSCI)

- Marketing Pioneer Award

14:30 ~ 16:00

Academic Sessions Part I and Symposiums

16:10 ~ 17:40

Academic Sessions Part II and Symposiums

17:40~ 18:00

Reception:

- Awards Ceremony:

 JGSMS Best Paper Award 2013

JGFM Best Paper Award 2013

 Best Conference Paper Award

  KSMS Excellent Service Award


2013 Keio University - GAMMA Joint Symposium in Seoul

Theme

Social Media and Internet Marketing in Korea and Japan

Co-Hosts

Keio University

Global Alliance of Marketing & Management Associations

Co-Organizers

Korean Scholars of Marketing Science

Center for Sustainable Culture & Service, Yonsei University

Symposium

Co-Chairs

Ikuo Takahashi (Keio University), takahasi@fbc.keio.ac.jp

Eunju Ko (Yonsei University) ejko@yonsei.ac.kr

 

2013 Fashion Communication Management Symposium

Theme

Strategic Thoughts and Applications in Fashion Communication Management

Host

Global Alliance of Marketing & Management Associations

Organizer

Korean Scholars of Marketing Science

Symposium Chair

Eunju Ko (Yonsei University), ejko@yonsei.ac.kr

 

2013 KSMS-GAMMA Academic Writing and Presentation Workshop II

Theme

Challenges and Tips for Writing and Presenting Academic Papers in Marketing

Host

Korean Scholars of Marketing Science

Organizer

Global Alliance of Marketing & Management Associations

Symposium Chair

Tony Garrett (Korea University), tgarrett@korea.ac.kr

 

2013 Global Customer Equity Symposium II

Theme

From Conceptualization to Measurement of Customer Equity in Fast Fashion

Host

Yonsei University

Organizer

Korean Scholars of Marketing Science

Sponsor

National Research Foundation of Korea

Symposium Chair

Constantine S. Katsikeas (University of Leeds), buscsk@leeds.ac.uk

 

Tracks

Track

Chair

Track 1

Neuromarketing: Theory and Application

Eun-Ju Lee (Sungkyunkwan University), elee9@skku.edu

Track 2

Consumer Marketing

Seung Yun Lee (Hanyang University, ERICA) seungyun@hangyang.ac.kr

Track 3

Marketing Communication in New Media

Yung Kyun Choi (Dongguk University)

choiyung@dgu.edu

Track 4

Luxury Brand Management

Pekka Mattila (Aalto University School of Business)

pekka.mattila@aalto.fi

Track 5

Social Marketing and Consumer Responses

Juran Kim (Jeonju University)

jrkim@jj.ac.kr

Track 6

Distribution Channel Management in the Global Environment

Sang-Lin Han (Hanyang University)

slhan@hanyang.ac.kr

Track 7

Cultural Marketing and Performing Arts

Hwa Suk Lee (Chonbuk National University)

sedona98@daum.net

JungMi Nam (Chonbuk National University)

namjm13@hanmail.net

Track 8

Beauty Business and Medical Tourism

Ki Nam Jin (Yonsei University)

jinkn@yonsei.ac.kr

Track 9

Dynamic Sustainability and its Correlates in Korea

Yong-Ki Lee (Sejong University)

yongki2@sejong.ac.kr

Track 10

Hospitality and Tourism Marketing

Sunny Ham (Gachon University)

sham@gachon.ac.kr

Track 11

Global Marketing in the Digital Business World

Byeong-Joon Moon (Kyung Hee University)

bmoon@khu.ac.kr

Track 12

Consumer Behavior in Global Market

Seong-Yeon Park (Ewha Womans University)

sypark@ewha.ac.kr

Hyejeung Cho (Ewha Womans University)

hj_cho@ewha.ac.kr

Track 13

Sport Management

Kihan Kim (Seoul National University)

kihan@snu.ac.kr

Track 14

Hanryu Marketing: Marketing K-Pop, K-Cutlure & K-Service

Guoxin Li (Harbin Institute of Technology)

liguoxin@hit.edu.cn

Chil Soon Kim (Kyung Hee University), cskim@khu.ac.kr  

Track 15

Consumer Psychology

Dong-Mo Koo (Kyungpook National University)

unlimited@knu.ac.kr

Track 16

Sustainability Management and Marketing

Sangdo Oh (UNIST)

sangoh@unist.ac.kr

Sharmin Attaran (Bryant University) sattaran@bryant.edu

 

Editor of Proceedings: Juran Kim (Jeonju University), jrkim@jj.ac.kr

 

For More Information:

Central Office

Korean Scholars of Marketing Science

Dept. of Business Administration, Changwon National University

9 Sarimdong, Changwon, Gyeongnam

Republic of Korea

Tel: +82 55 213 3346; Fax: +82 55 263 9096

e-mail: stride@changwon.ac.kr

www.kams.org; www.kamsconference.org

http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm



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