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Email Date 2013-01-04 01:06:26
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Title Aalto University & GAMMA Joint Symposium in Helsinki 2013


2013 Aalto University-GAMMA Joint Symposium on

Strategic Marketing: Business Model Innovation and Dynamic Capabilities

Extended Submission Deadline: March 15, 2013

Date: April 26th, 2013; Venue: Aalto University School of Business, Helsinki, Finland

One of the key aims in strategic marketing research is to explain the link between marketing and strategy, and their impact on company performance through the creation and capture of customer value. The business model of a company defines how it creates and captures value. According to a 2009-study (Global CEO Study by IBM Institute for Business Value) 98% of companies are reportedly working to modify their existing business models, while seven out of ten companies report being actively engaged in business model innovation.

In the ever-changing and unpredictable world, business model innovation has been suggested as a way for companies to adapt their businesses to technological and structural developments as well as to find ways of delivering value to entirely new markets. Similarly, the dynamic capabilities approach has been put forth as a potential way of explaining how companies can maintain sustainable competitive advantage through restructuring their value creation and capture.

The 2013 Aalto University-GAMMA Joint Symposium “Strategic Marketing: Business Model Innovation and Dynamic Capabilities” invites submissions on strategic marketing related topics including, but not limited to:

·         development of literature on business model innovation and the business model concept

·         successful and/or unsuccessful business model innovations

·         development and applications of dynamic capabilities approach

·         dynamic capabilities approach to innovation

·         performance implications of strategic marketing

·         role of strategic marketing in organizations

·         marketing models

·         novel approaches to value creation and capture

·         competitive dynamics and company performance

·         creating sustainable competitive advantage 

·         other interesting topics relating to strategic marketing.

The preferred format for submissions is a 2-page extended abstract (max. 20-page full papers are also accepted). All accepted extended abstracts and full papers will be published in the proceedings of the symposium. Submission Guidelines and Reference style: Please refer to ‘GAMMA Conference and Symposium Guidelines’ and ‘Reference Style of GAMMA Journal and Proceedings’ (www.kams.org).

Submit papers (in MSWORD-format) to aaltogammasymposium@aalto.fi by March 15, 2013.

The symposium will be held at Aalto University School of Business on April 26th, 2013 in Helsinki, Finland.   

Aalto University School of Business – formerly the Helsinki School of Economics (HSE) - was established in 1911. Today, the School of Business is the leading business school in Finland and one of the top schools in Europe. The School belongs to the top 1% of schools of business that have been granted the most important international quality accreditations in its field: AACSB, AMBA and EQUIS. The school is a member of CEMS (the Global Alliance in Management Education) and PIM (Partnership in International Management). The School of Business is an innovative and lively community of about 4,000 students and over 600 researchers, teachers and service personnel. The main campus is in Helsinki and another campus in Mikkeli, Finland. The School is part of Aalto University, which was created in 2010 from the merger of three Finnish universities: Helsinki School of Economics, Helsinki University of Technology, and the University of Art and Design Helsinki.

Global Alliance of Marketing and Management Associations (GAMMA) was founded by strategic alliance among following associations: European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, Korean Scholars of Marketing Science and International Textiles and Apparel Association. Strategic goals of GAMMA are ‘Global benefits for members of participating organizations’ and ‘Global cooperation among participating organizations’.

Theme: Strategic Marketing: Business Model Innovation and Dynamic Capabilities

Date: April 26th, 2013

Venue: Aalto University School of Business

Co-Hosts: Aalto University School of Business

                  Global Alliance of Marketing and Management Associations

Organizer: Korean Scholars of Marketing Science

Co-Chairs: Pekka Mattila (Aalto University School of Business), pekka.mattila@aalto.fi

                    Jaihak Chung (Sogang University), jaihak@sogang.ac.kr

Sponsoring Journals: Journal of Global Scholars of Marketing Science (http://www.tandfonline.com/rgam/)

                                      Journal of Global Fashion Marketing (www.tandfonline.com/rgfm/)

Registration: Deadline: March 26, 2013; Registration Form: (http://www.kams.org)

No Registration Fee

For More Information: Central Office, Korean Scholars of Marketing Science, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea: Tel: +82 55 213 3346    Fax: +82 55 263 9096, stride@changwon.ac.kr, www.kams.org; http://www.tandfonline.com/rgam/; www.kamsconference.org; www.tandfonline.com/rgfm/


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