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Title Extended Deadline: 2013 KSMS Spring Intl Conference

2013 KSMS Spring International Conference

Extended Submission Deadline: April 22, 2013

 

Theme

Marketing and Management Theory and Practice in the Networked Environment

Host

Hanyang University, ERICA Campus, Ansan, Kyeonggi-do, Republic of Korea

Organizers

Korean Scholars of Marketing Science

Global Alliance of Marketing & Management Associations

Partners

Neuromarketing Science & Business Association

Taylor & Francis

IMRI (Industrial Management Research Institute), Jeonju University

Center for Sustainable Culture & Service, Yonsei University

Ministry of Trade, Industry & Energy

National Research Foundation of Korea
Yonsei Institute of Health and Welfare

Conference Chair

Eugene Song (Hanyang University, ERICA Campus), songeugene@hanyang.ac.kr

Venue

College of Business and Economics, Hanyang University, ERICA Campus, Kyeonggi-do, Republic of Korea

Date

May 25, 2013

Extended Submission Deadline

April 22, 2013

Manuscript Guideline

Please refer to KSMS International Conference Guidelines for Final Submission at (www.kams.org).

Submit Your Paper to:

Central Office, Korean Scholars of Marketing Science

Tel: +82 55 213 3346, Fax: +82 55 263 9096

e-mail: stride@changwon.ac.kr

 Program

11:00~ 11:30

Editorial Board Meeting of Journal of Global Scholars of Marketing Science

11:30~ 12:00

Editorial Board Meeting of Journal of Global Fashion Marketing

12:00 ~ 12:30

Board Meeting

12:00 ~ 13:00

Lunch

12:30 ~ 13:00

Registration

13:00 ~ 14:20

Opening Ceremony

- Welcoming Speeches:

Junyean Moon (Hanyang University) President of Korean Scholars of Marketing Science

- Launching Speech for Journal of Global Fashion Marketing by Taylor & Francis

- Keynote Speech:

 Rajan Nataraajan (Auburn University), Executive Editor of Psychology & Marketing (SSCI)

- Marketing Pioneer Award

14:30 ~ 16:00

Academic Sessions Part I and Symposiums

16:10 ~ 17:40

Academic Sessions Part II and Symposiums

17:40~ 18:00

Reception:

- Awards Ceremony:

 JGSMS Best Paper Award 2013

JGFM Best Paper Award 2013

 Best Conference Paper Award

  KSMS Excellent Service Award


 

2013 NMSBA-KSMS Neuromarketing Symposium

Theme

Roles of Neuromarketing in Competitive Market Place

Organizers

Neuromarketing Science & Business Association

Korean Scholars of Marketing Science

Symposium Chair

Rafal Ohme (Warsaw School of Social Sciences and Humanities), ohme@testdifferent.com

Eun-Ju Lee (Sungkyunkwan University), elee9@skku.edu

 

2013 GAMMA Luxury Marketing Symposium

Theme

Luxury Marketing and Sustainability

Host

Center for Sustainable Culture & Service, Yonsei University

Organizer

Global Alliance of Marketing & Management Associations

Symposium Chair

Jonas Hoffman (SKEMA Business School), Jonas.hoffman@skema.edu

 

2013 IMRI-KSMS Joint Symposium

Theme

Han Style Marketing in Global Environment

Hosts

IMRI (Industrial Management Research Institute), Jeonju University

Organizer

Korean Scholars of Marketing Science

Symposium Chair

Jin Sung Kim (Jeonju University), kimjs@jj.ac.kr  

 

2013 KSMS-GAMMA Academic Writing and Presentation Workshop

Theme

Challenges and Tips for Writing and Presenting Academic Papers in Marketing

Host

Korean Scholars of Marketing Science

Organizer

Global Alliance of Marketing & Management Associations

Symposium Chair

Tony Garrett (Korea University), tgarrett@korea.ac.kr

 

2013 Global Customer Equity Symposium I

Theme

From Conceptualization to Measurement of Customer Equity in Fast Fashion

Host

Yonsei University

Organizer

Korean Scholars of Marketing Science

Sponsor

National Research Foundation of Korea

Symposium Chair

Michel Phan (EMLYON Business School), PHAN@em-lyon.com


Tracks

Track

Chair

Track 1

SNS Marketing

Jaihak Chung (Sogang University)

jaihak@sogang.ac.kr

Track 2

Consumer Psychology and Marketing

Seung Yun Lee (Hanyang University, ERICA) seungyun@hangyang.ac.kr

Track 3

Marketing Communication in New Media

Yung Kyun Choi (Dongguk University)

choiyung@dgu.edu

Track 4

Luxury Brand Management

Eunju Ko (Yonsei University)

ejko@yonsei.ac.kr

Track 5

Social Marketing and Consumer Responses

Juran Kim (Jeonju University)

jrkim@jj.ac.kr

Track 6

Distribution Channel Management in the Global Environment

Jae Wook Kim (Korea University)

jaewook@korea.ac.kr 

Jiho Choi (Chonnam National University)

jihocool@chonnam.ac.kr

Track 7

Cultural Marketing and Performing Arts

Hwa Suk Lee (Chonbuk National University)

harry09@chonbuk.ac.kr

Track 8

Beauty Business and Medical Tourism

Ki Nam Jin (Yonsei University)

jinkn@yonsei.ac.kr

Sponsors: Yonsei Institute of Health and Welfare, Gangwon Leading Industry Office

Track 9

Service Marketing and Dynamic Environment

Yong-Ki Lee (Sejong University)

yongki2@sejong.ac.kr

Track 10

Cutting Edge Issues of Fashion Marketing

Young Ju Rhee (Sungshin Womens University) yrhee@sungshin.ac.kr

Track 11

Hospitality and Tourism Marketing

Sunny Ham (Gachon University)

sham@gachon.ac.kr

Track 12

Customer and Channel Management

Jong-Kuk Shin (Pusan National University)

shinjk@pusan.ac.kr

Track 13

Business and Consumer Value Creation in Global Market

Jongkuk Lee (Ewha Womans University), jongkuk@ewhaa.c.kr

Seong-Yeon Park (Ewha Womans University)

sypark@ewha.ac.kr

Track 14

Sport and Marketing Communication

Kihan Kim (Seoul National University)

kihan@snu.ac.kr

Track 15

Sustainable Service Management

Sunmee Choi (Yonsei University)

sc128@yonsei.ac.kr

 

Editor of Proceedings: Juran Kim (Jeonju University), jrkim@jj.ac.kr

 

For More Information:

Central Office

Korean Scholars of Marketing Science

Dept. of Business Administration, Changwon National University

9 Sarimdong, Changwon, Gyeongnam

Republic of Korea

Tel: +82 55 213 3346; Fax: +82 55 263 9096

e-mail: stride@changwon.ac.kr

www.kams.org; www.kamsconference.org

http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm


IP Address : 211.229.139.121