Call for Papers: Special Issue of International Journal of Advertising
on New Insights in Digital and Social Media Advertising.
Extended abstract submissions must be received by January 15, 2019
Digital and social media platforms have transformed advertising, facilitating innovative ways
to reach, inform, engage, interact, connect and provide service to stakeholders such as advertisers,
agencies, consumers and policy makers. Technology and social media driven advertising is today
regarded as a vitally important business goal by these multiple stakeholders. This special issue
addresses broad questions regarding digital and social media advertising including what is
the current status of digital and social media advertising? How has digital technology and social
media shaped the advertising field? How does digital advertising achieve convergence with other
disciplinary fields such as fashion, sport, tourism, game and art? Papers address how digital
advertising achieves convergence with other disciplinary fields such as fashion, sport, tourism,
games, and art are especially welcome. For this special issue, topics include but are not limited to:
- Convergence of digital advertising with multiple disciplinary fields such as fashion, sport,
tourism, game and art.
- Advertising on social media such as Facebook, Twitter, Snapchat, Kakao, WeChat and Instagram.
- Technology driven advertising related to newer platforms such as AI, IoT, VR, AR, MR,
3D printer and robotics.
- Digital and social media advertising environment.
- Digital and social media advertising outcomes and effectiveness measures.
- Advertisers and agencies in digital and social media advertising.
- Digital and social media advertising and 4Ps: product, price, promotion and place.
- Digital and social media ROI.
- Experience in digital and social media advertising.
- Interactivity in digital and social media advertising.
- Big data usage in digital and social media advertising/ customized communications.
Conference Submission and Review Process: All submissions, reviewing and notification
will be conducted electronically through e-mail. If you do not receive confirmation of your
submission within seven days, please contact the guest editor mentioned below. Please submit
manuscripts in an MS WORD document in Times New Roman 12-font. Extended abstract
submissions should follow 2019 Global Fashion Management Conference (GFMC) guidelines
Full manuscript submissions should have page numbers and be limited to 20 pages of text in length.
References and citations should follow the International Journal of Advertising style.
The manuscripts title page should include the corresponding author¡¯s name, affiliation, mailing
address, telephone number, and e-mail address. Names and contact information for other authors should
be included as well. Manuscripts considered for the special issue should be original contributions and
should not be under consideration for any other publication at the same time. Submissions will be
evaluated by a double-blind review process. Information identifying the submission authors should
only be listed on the title page.
For papers initially submitted to ¡®New Insights in Digital and Social Media Advertising¡¯ track of
the 2019 Global Fashion Management Conference (GFMC) at Paris, ONLY papers selected
by the special issue editor will be considered for resubmission this special edition of the International
Journal of Advertising on New Insights on Digital and Social Media Advertising. Authors whose
papers are being invited for resubmission to the special issue of International Journal of Advertising
will be notified of resubmission advertising shortly following the conference.
Submissions should be sent to the chair of ¡®New Insights in Digital and Social Media
Advertising¡¯ track of 2018 GFMC at Paris:
Professor Juran Kim, Professor of Marketing, Department of Business Administration,
College of Business, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea,
For more 2019 GFMC information:
For More Information:
Professor Juran Kim (Jeonju University)
Guest Editor of Special Issue of International Journal of Advertising
on New Insights in Digital and Social Media Advertising