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Email Date 2019-08-20 15:29:25
File JA Special Section High-End Ad (081919)-1.pdf(126.1 KB)
Title JA on the Role of Luxuriousness in High-End Brand Ad

Call for Papers:  

 The 2020 Global Marketing Conference at Seoul seeks submissions for 

Special Section of the Journal of Advertising on

¡°The Role of Luxuriousness in High-End Brand Advertising¡±

Submission Deadline of Extended Abstract: January 15th, 2020

Submission Deadline of Full Paper: October 15th, 2020


The 2020 Global Marketing Conference (GMC) at Seoul in collaboration with the Journal of Advertising (JA) is inviting submissions for a special section on ¡°The Role of Luxuriousness in High-End Brand Advertising.¡±

The theme of ¡°The Role of Luxuriousness in High-End Brand Advertising¡± is emerging as a new area of advertising in the global community. Offering a creative and innovative solution, advertising becomes a strategic marketing tool in the luxury brand management. The 2020 GMC at Seoul has created a special track that seeks manuscripts that explore theoretical understanding of global luxury brand communication through the role of luxuriousness in high-end brand advertising. More specifically, this track aims to explore how luxury brand communication through high-end brand advertising can be theoretically conceptualized and understood as a process of communication in the global marketplace.

Topics of interest include (but are not limited to):

  • Theoretical model of the role of luxuriousness in high-end brand advertising
  • Theoretical and practical luxury brand communication.  
  • Measurement of the perceived luxury value of a product or a high-end brand in advertising
  • Luxury brand exposure and effectiveness in advertising
  • Information processing in luxury brand advertising
  • Social and psychological perspectives of luxury brand communication
  • Celebrity endorsement in luxury brand advertising
  • Gender issues in luxury brand communication
  • Roles of social media and information dissemination and exchange in luxury brand advertising
  • Strategic planning and managing luxury brand communication through advertising
  • Cross-cultural issues in high-end brand advertising
  • Data mining and big data analytics in high-end brand advertising
  • Meta-analysis of luxury brand advertising
  • Qualitative inquiry on luxury brand advertising
  • Technology integration and application in luxury brand advertising

Other forms of marketing communications in the luxury brand management through advertising

A formal double blind peer review process will be applied for all of the submissions.

 

Submission Deadlines


Extended Abstract Submission Deadline: January 31th, 2020

- Authors should submit their extended abstracts to the Track Chair of ¡°The Role of Luxuriousness in High-End Brand Advertising¡± at the 2020 GMC at Seoul to be qualified for the formal full-paper submission to the JA Special Section.

- Submission Guidelines of the extended abstract to 2020 GMC at Seoul can be found at:

 https://2020gamma.imweb.me/

- Track Chair: Professor Eunju Ko (Yonsei University), ejko@yonsei.ac.kr  

 

 Submission Deadline of Full Paper: October 15th, 2020

- Only the papers that are accepted, registered, and presented at the 2020 GMC at Seoul will be eligible for the full-paper submission.

- The track chair will select the best papers presented at the 2020 GMC at Seoul and invite the authors to submit their full papers to the JA Special Section on ¡®The Role of Luxuriousness in High-End Brand Advertising¡¯ for formal review.

- All papers should be formatted according to the JA Submission Guidelines (http://www.tandfonline.com/toc/ujoa20/current) and submitted through ScholarOne (https://mc.manuscriptcentral.com/ujoa). Please also note in the cover letter that the submission is for the Special Section on ¡°The Role of Luxuriousness in High-End Brand Advertising¡± based on the 2020 GMC extended abstract.

- All selected full papers are subject to the formal double-blind review process of JA. The invitation to submit a full paper does not guarantee either its conditional acceptance or publication.


Submissions and inquiries should be directed to:

Guest Editor of this JA Special Section: 

Professor Eunju Ko (Yonsei University), ejko@yonsei.ac.kr  

 


IP Address : 118.33.108.141