Call for Papers: The 2020 Global Marketing Conference at Seoul seeks submissions for Special Section of the Journal of Advertising on ¡°The Role of Luxuriousness in High-End Brand Advertising¡± Submission Deadline of Extended Abstract: January 15th, 2020 Submission Deadline of Full Paper: October 15th, 2020
The 2020 Global Marketing Conference (GMC) at Seoul in collaboration with the Journal of Advertising (JA) is inviting submissions for a special section on ¡°The Role of Luxuriousness in High-End Brand Advertising.¡± The theme of ¡°The Role of Luxuriousness in High-End Brand Advertising¡± is emerging as a new area of advertising in the global community. Offering a creative and innovative solution, advertising becomes a strategic marketing tool in the luxury brand management. The 2020 GMC at Seoul has created a special track that seeks manuscripts that explore theoretical understanding of global luxury brand communication through the role of luxuriousness in high-end brand advertising. More specifically, this track aims to explore how luxury brand communication through high-end brand advertising can be theoretically conceptualized and understood as a process of communication in the global marketplace. Topics of interest include (but are not limited to): - Theoretical model of the role of luxuriousness in high-end brand advertising
- Theoretical and practical luxury brand communication.
- Measurement of the perceived luxury value of a product or a high-end brand in advertising
- Luxury brand exposure and effectiveness in advertising
- Information processing in luxury brand advertising
- Social and psychological perspectives of luxury brand communication
- Celebrity endorsement in luxury brand advertising
- Gender issues in luxury brand communication
- Roles of social media and information dissemination and exchange in luxury brand advertising
- Strategic planning and managing luxury brand communication through advertising
- Cross-cultural issues in high-end brand advertising
- Data mining and big data analytics in high-end brand advertising
- Meta-analysis of luxury brand advertising
- Qualitative inquiry on luxury brand advertising
- Technology integration and application in luxury brand advertising
Other forms of marketing communications in the luxury brand management through advertising A formal double blind peer review process will be applied for all of the submissions. Submission Deadlines
Extended Abstract Submission Deadline: January 31th, 2020 - Authors should submit their extended abstracts to the Track Chair of ¡°The Role of Luxuriousness in High-End Brand Advertising¡± at the 2020 GMC at Seoul to be qualified for the formal full-paper submission to the JA Special Section. - Submission Guidelines of the extended abstract to 2020 GMC at Seoul can be found at: https://2020gamma.imweb.me/ - Track Chair: Professor Eunju Ko (Yonsei University), ejko@yonsei.ac.kr Submission Deadline of Full Paper: October 15th, 2020 - Only the papers that are accepted, registered, and presented at the 2020 GMC at Seoul will be eligible for the full-paper submission. - The track chair will select the best papers presented at the 2020 GMC at Seoul and invite the authors to submit their full papers to the JA Special Section on ¡®The Role of Luxuriousness in High-End Brand Advertising¡¯ for formal review. - All papers should be formatted according to the JA Submission Guidelines (http://www.tandfonline.com/toc/ujoa20/current) and submitted through ScholarOne (https://mc.manuscriptcentral.com/ujoa). Please also note in the cover letter that the submission is for the Special Section on ¡°The Role of Luxuriousness in High-End Brand Advertising¡± based on the 2020 GMC extended abstract. - All selected full papers are subject to the formal double-blind review process of JA. The invitation to submit a full paper does not guarantee either its conditional acceptance or publication.
Submissions and inquiries should be directed to: Guest Editor of this JA Special Section: Professor Eunju Ko (Yonsei University), ejko@yonsei.ac.kr
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