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Email Date 2017-03-28 16:25:45
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Title Empirically based Marketing Knowledge: AMJ Special Issue

Call for Papers for Special Edition on the Australasian Marketing Journal (AMJ) on:
Empirically based Marketing Knowledge

The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand
Marketing Academy. The objective of the AMJ is to publish articles that enrich and contribute to the
advancement of the discipline and the practice of marketing.

The Guest Editors for this special edition are from the Ehrenberg-Bass Institute, at the University of
South Australia. The Institute has grown to become the world’s largest concentration of marketing
scientists and is sponsored by the headquarters of corporations including CBS, Facebook, P&G, Unilever,
Coca-Cola, Pepsi, Mars Inc, Mondelez in part due to its emphasis on:
✓ research that is inspired by real world marketing problems that are important to many
businesses;
✓ empirical findings that generalise across a wide range of conditions (including countries and
product categories); and
✓ studies typically based on marketplace behaviour (e.g. brand choice or sales rather than solely
attitudes).

This special edition calls for papers to instantiate this research tradition.

Papers will be prioritised for publication if they:
• have a strong empirical base;
• add robust evidence or improve knowledge of conditions where patterns do and do not hold;
• relate to important questions that matter to many marketers;
• offer valuable advice for marketers underpinned by clear evidence.

Joint submissions between academics and marketing practitioners are encouraged.

While evidence-based theoretical contributions are welcome, complex models fitted to single data sets
will not be accepted. Theory without the foundation of empirical laws will not fit this special edition.

Deadline for manuscript submissions: 30th July 2017. (For Issue 4, 2017 – November)

Submit manuscripts using the online AMJ EVISE website:

Papers must me formatted as stipulated for AMJ. Recommended length limit of 6,000 words. All
articles will be subject to a double-blind review process.

Co-Editors: Associate Professor Rachel Kennedy and Dr. Cathy Nguyen

IP Address : 203.246.15.55