Call for Paper: Asia-Pacific Advances in Neuromarketing and Psychophysiology
Asia Pacific Journal of Marketing and Logistic Special Issue
Submission Deadline of Extended Abstract: January 15, 2018
This APJML (SSCI) special issue will include selected papers from research reports presented at the 2018 global marketing Conference at Tokyo, Japan, July 19-22, 2018.
APJML will consider papers selected as the best papers presented in ¡®Neuromarketing and Psychophysiology¡¯ track of the 2018 GMC at Tokyo for possible inclusion of the review process for this special issue.
The application of psychophysiological and neuromarketing techniques and theories to marketing has gained popularity over the past decade in academic research and business practice. Such techniques and theories have been considered as useful tools to examine consumers¡¯ emotional and cognitive responses in a scientific and objective manner. The goal of this ¡°Neuromarketing and Psychophysiology¡± track of 2018 GMC at Tokyo is to shed light on the advances of psychophysiological and neuromarketing research in Asia Pacific region to advance marketing theory and our understanding of the practice, processes and outcomes of marketing. Both academics and practitioners from diverse disciplines are cordially invited to submit manuscripts including empirical research, conceptual papers, and insightful cases studies
Potential research topics may include (but are not limited to) the application of psychophysiology and neuromarketing theories, methods, or framework to:
Consumer decision-making process
Consumer emotion and cognition
Attention, information processing and memory
Brand and/or advertising evaluations
Sales interactions, B2B and/or negotiation practices
Predictions of marketing effectiveness and ROI
Ethics, green marketing, sustainability-related issues
Culture, music, fashion, and entertainment-related issues
Theoretical, methodological and technical advancement
Consumer creativity, flow, and innovativeness
Price and value perceptions
Brain-computer interaction and human-robot (AI) interactions
Selected papers submitted to the ¡®Neuromarketing and Psychophysiology¡¯ track of the 2018 GMC at Tokyo are eligible for review to be included in this APJML special issue. Scholar seeking consideration of their papers for publication in this special APJML issue should submit their extended abstracts or full papers to the ¡®Micromarketing and Psychophysiology¡¯ track of the 2018 GMC at Tokyo and notify their intention to publish their papers in this APJML special issue to the track co-chair by January 15, 2018.
Dr. Billy Sung, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845,firstname.lastname@example.org, Tel: +61-8-9266-9585
Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, email@example.com
For More Information: http://gammaconference.org/2018/