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Email Date 2017-08-20 13:14:39
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Title Neuromarketing & Psychophysiology: APJML (2018 GMC at Tokyo)

Call for Paper: Asia-Pacific Advances in Neuromarketing and Psychophysiology

Asia Pacific Journal of Marketing and Logistic Special Issue

Submission Deadline of Extended Abstract: January 15, 2018

 

This APJML (SSCI) special issue will include selected papers from research reports presented at the 2018 global marketing Conference at Tokyo, Japan, July 19-22, 2018.

 

APJML will consider papers selected as the best papers presented in Neuromarketing and Psychophysiology track of the 2018 GMC at Tokyo for possible inclusion of the review process for this special issue.

 

The application of psychophysiological and neuromarketing techniques and theories to marketing has gained popularity over the past decade in academic research and business practice.  Such techniques and theories have been considered as useful tools to examine consumers emotional and cognitive responses in a scientific and objective manner. The goal of this Neuromarketing and Psychophysiology track of 2018 GMC at Tokyo is to shed light on the advances of psychophysiological and neuromarketing research in Asia Pacific region to advance marketing theory and our understanding of the practice, processes and outcomes of marketing. Both academics and practitioners from diverse disciplines are cordially invited to submit manuscripts including empirical research, conceptual papers, and insightful cases studies

 

Potential research topics may include (but are not limited to) the application of psychophysiology and neuromarketing theories, methods, or framework to:

  • Consumer decision-making process

  • Consumer emotion and cognition

  • Attention, information processing and memory

  • Brand and/or advertising evaluations

  • Sales interactions, B2B and/or negotiation practices

  • Predictions of marketing effectiveness and ROI

  • Ethics, green marketing, sustainability-related issues

  • Culture, music, fashion, and entertainment-related issues

  • Theoretical, methodological and technical advancement

  • Consumer creativity, flow, and innovativeness

  • Price and value perceptions

  • Brain-computer interaction and human-robot (AI) interactions

 

Selected papers submitted to the Neuromarketing and Psychophysiology track of the 2018 GMC at Tokyo are eligible for review to be included in this APJML special issue. Scholar seeking consideration of their papers for publication in this special APJML issue should submit their extended abstracts or full papers to the Micromarketing and Psychophysiology track of the 2018 GMC at Tokyo and notify their intention to publish their papers in this APJML special issue to the track co-chair by January 15, 2018.

 

Guest Editors:
Dr. Billy Sung, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845,billy.sung@curtin.edu.au, Tel: +61-8-9266-9585

 

Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu

 

For More Information: http://gammaconference.org/2018/
IP Address : 203.246.15.55