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Email Date 2018-09-05 19:47:47
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Title 2018 Innovative Digital Marketing Symposium

Call for Papers:

2018 B2B Innovative Digital Marketing Symposium

 

Extended Abstract Submission Deadline: Sept. 30, 2018

 

2018 B2B Innovative Digital Marketing Symposium in 2018 KSMS International

Conference (Sogang University, Seoul, Republic of Korea, Nov. 10-11, 2018) will

be organized to help the authors to improve the quality of their papers for a special

issue of Industrial Marketing Management on Innovative Digital Marketing

Management in B2B Markets.

 

Authors whose papers are accepted in this symposium can have rich insights to improve

the quality of their papers through extensive discussions during 2018 KSMS

International Conference.

 

On that basis, specific topics may include, but are not limited to the following:

            Digital B2B marketing strategy and analytics

            Digital B2B marketing metrics

            Digital B2B brand management

            New areas of communication between industrial customers in digital world

            Digital network innovation strategy in B2B

            Purchasing and ordering in business network

            Search and product evaluation in digital B2B marketing

            Digital B2B network as a conduit for more vicarious experience

            Innovative solution of digital B2B marketing

            Privacy, public policy and legal issues in digital B2B marketing

            Social innovation in digital B2B marketing management

            B2B content marketing

            Digital B2B Marketing impact of user-generated content

            Business customers response to and effectiveness of advertising strategies in digital B2B marketing

            Business customer response to and effectiveness of content strategies in digital B2B marketing

            Business customer relationship in digital world

            Digital media optimization for B2B marketing

            Creative digital media advertising option and effectiveness

            Multi-channel digital B2B media strategy

            Business customers engagement with user-generated content

            The use of social media for service delivery in digital business market

            Effects of social media on other media channels in business market

            B2B marketing in the sharing economy

            Attribution modelling and digital budget allocation

            Strategic digital B2B marketing management in SNS

            B2B digital media strategy in SNS

            Social network innovation in digital B2B marketing

            Methods for building out a digital marketing mindset within B2B organizations

            Incorporation of digital marketing methods in tech-based B2B start-ups

 

 

Extended Abstract Submission Deadline: Sept. 30, 2018

 

- Authors should submit their extended abstracts to the 2018 B2B Innovative

Digital Marketing Symposium of the 2018 KSMS International Conference

to be get their opportunities to improve quality of their papers for the special

issue of Industrial Marketing Management on Innovative Digital Marketing

Management in B2B Markets.

 

- Submission Guidelines of the extended abstract to 2018 KSMS International Conference can be found at:

 

- Extended Abstract Submission to Track Co-chairs of 2018 B2B Innovative

Digital Marketing Symposium: Prof. Youngchan Kim, Marketing Area, School

of Business, Yonsei University, Seoul, Korea, youngkim@yonsei.ac.kr,

Tel: +82-2-2123-5468, Fax: +82-2-2123-8639. Prof. Hakil Moon, Dept. of Marketing,

469 Owen Building, Eastern Michigan University, Ypsilanti, MI 48197, USA,

hmoon3@emich.edu, Tel: +1-734-487-3323.

 

- You can find CFP: Special Issue of Industrial Marketing Management on Innovative

Digital Marketing Management in B2B Markets in following link:

 http://gamma20.org/sub04_01.html; http://www.kams.org/maine.html

 

For More Information

 

Symposium Co-chairs:  

 

Prof. Youngchan Kim, Marketing Area, School of Business, Yonsei University,

Seoul, Korea, youngkim@yonsei.ac.kr, Tel: +82-2-2123-5468, Fax: +82-2-2123-8639.

 

Prof. Hakil Moon, Dept. of Marketing, College of Business, 469 Owen Building,

Eastern Michigan University, Ypsilanti, MI, USA 48197. E-mail: hmoon3@emich.edu;

Tel: +1-734-487-3323

 


IP Address : 203.226.208.192