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Email Date 2019-01-17 11:30:09
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Title B2B Innovative Digital Marketing Symposium

Call for Papers:


2019 B2B Innovative Digital Marketing Symposium

Extended Abstract Submission Deadline: Jan. 15, 2019


B2B Innovative Digital Marketing Symposium in 2019 Global Fashion Management at Paris will be

organized to help the authors to improve the quality of their papers for a special issue of Industrial

Marketing Management on Innovative Digital Marketing Management in B2B Markets.


Authors whose papers are accepted in this symposium can have rich insights to improve the quality of their papers

through extensive discussions during 2019 Global Fashion Management Conference at Paris.


On that basis, specific topics may include, but are not limited to the following:


            Digital B2B marketing strategy and analytics


            Digital B2B marketing metrics


            Digital B2B brand management


            New areas of communication between industrial customers in digital world


            Digital network innovation strategy in B2B


            Purchasing and ordering in business network


            Search and product evaluation in digital B2B marketing


            Digital B2B network as a conduit for more vicarious experience


            Innovative solution of digital B2B marketing


            Privacy, public policy and legal issues in digital B2B marketing


            Social innovation in digital B2B marketing management


            B2B content marketing


            Digital B2B Marketing impact of user-generated content


            Business customers response to and effectiveness of advertising strategies in digital B2B marketing


            Business customer response to and effectiveness of content strategies in digital B2B marketing


            Business customer relationship in digital world


            Digital media optimization for B2B marketing


            Creative digital media advertising option and effectiveness


            Multi-channel digital B2B media strategy


            Business customers engagement with user-generated content


            The use of social media for service delivery in digital business market


            Effects of social media on other media channels in business market


            B2B marketing in the sharing economy


            Attribution modelling and digital budget allocation


            Strategic digital B2B marketing management in SNS


            B2B digital media strategy in SNS


            Social network innovation in digital B2B marketing


            Methods for building out a digital marketing mindset within B2B organizations


            Incorporation of digital marketing methods in tech-based B2B start-ups



Extended Abstract Submission Deadline: Jan. 15, 2019


 - Authors should submit their extended abstracts to the 2019 B2B Innovative Digital Marketing

Symposium of the 2019 Global Fashion Marketing Conference at Paris to be get their opportunities

to improve quality of their papers for the special issue of Industrial Marketing Management

on Innovative Digital Marketing Management in B2B Markets.


 - Submission Guidelines of the extended abstract to 2019 GFMC at Paris can be found at:

http://gammaconference.org/2019/


- Extended Abstract Submission to Co-chairs of B2B Innovative Digital Marketing Symposium:

Prof. Youngchan Kim, Marketing Area, School of Business, Yonsei University, Seoul, Korea,

youngkim@yonsei.ac.kr, Tel: +82-2-2123-5468, Fax: +82-2-2123-8639. Prof. Kyung Hoon Kim, College of Business,

Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr,

Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Hakil Moon, Dept. of Marketing, 469 Owen Building, Eastern

Michigan University, Ypsilanti, MI 48197, USA, hmoon3@emich.edu, Tel: +1-734-487-3323.


- You can find CFP: Special Issue of Industrial Marketing Management on Innovative Digital Marketing

Management in B2B Markets in following link:


 http://gamma20.org/sub04_01.html; http://www.kams.org/maine.html


 For More Information


Symposium Co-chairs:  


Prof. Youngchan Kim, Marketing Area, School of Business, Yonsei University, Seoul, Korea,

youngkim@yonsei.ac.kr, Tel: +82-2-2123-5468, Fax: +82-2-2123-8639.


Prof. Kyung Hoon Kim, Dept. of Business Administration, Changwon National University, 9

 Sarimdong Changwon, Gyeongnam, Republic of Korea. E-mail: stride@changwon.ac.kr ;

Tel: +82-55-213-3346, Fax: +82-55-263-9096.


Prof. Hakil Moon, Dept. of Marketing, College of Business, 469 Owen Building, Eastern Michigan

University, Ypsilanti, MI, USA 48197. E-mail: hmoon3@emich.edu; Tel: +1-734-487-3323.


IP Address : 118.33.108.141