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Title 2019 KSMS International Conference

2019 KSMS International Conference

Conference Date: November 16th – 17th, 2019

Submission Deadline: September 30th, 2019

 

Theme

New Marketing in Turbulent Environment

Co-Hosts

Korea University Business School

Korean Scholars of Marketing Science

Organizer

Global Alliance of Marketing & Management Associations

Partners

Australian & New Zealand Marketing Academy

New Zealand Asia Institute of the University of Auckland

National Research Foundation of Korea

Korea Economy & Management Development Institute

Conference Organizing Committee Chair

Jae Wook Kim, Dean, Korea University Business School

Conference Co-Chairs

Weon Sang Yoo, Korea University Business School, wyoo@korea.ac.kr

Tony Garrett, Korea University Business School, tgarrett@korea.ac.kr 

Local Arrangement Committee Chair

Jong-Ho Lee, Korea University Business School, jongholee@korea.ac.kr

Venue

Korea University Business School, Seoul, Republic of Korea

Date

November 16th – 17th , 2019

Submission Deadline

September 30th, 2019

Submission Guidelines

Please refer to KSMS International Conference Guidelines for Final Submission at (http://www.kams.org/).

Submit Your Paper to:

Central Office, Korean Scholars of Marketing Science

Tel: +82 55 213 3346, Fax: +82 55 263 9096

e-mail: ksmscentraloffice@gmail.com

 Program (Nov. 16th, 2019)

09:00~ 11:00

2019 KSMS Doctoral Dissertation Award Competition

2019 Global Business Review Competition: Case and Research

11:00~ 12:00

Editorial Board Meetings:

- Journal of Global Scholars of Marketing Science

- Journal of Global Fashion Marketing

- Journal of Global Sport Management

12:00 ~ 12:30

Board Meeting

12:00 ~ 13:00

Lunch

12:30 ~ 16:00

Registration

13:00 ~ 14:20

Opening Ceremony

- Welcoming Speeches:

Jaewook Kim, Dean, Korea University Business School

The Conference Organizing Committee Chair of 2019 KSMS International Conference

Jaihak Chung (Sogang University), President of Korean Scholars of Marketing Science

- Progress Report: 2020 Global Marketing Conference at Seoul

 Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2020 GMC

- Keynote Speech:

 The Emergence of Product Innovation as a Mature, Multidisciplinary Academic Discipline

 C. Anthony Di Benedetto (Temple University)

Co-Editor of Industrial Marketing Management

14:30 ~ 16:00

Academic Sessions Part I and Symposiums

16:10 ~ 17:40

Academic Sessions Part II and Symposiums

17:40~ 18:00

Reception:

- Awards Ceremony:

 JGSMS Best Paper Award 2019 / JGSMS Best Reviewer Award 2019

JGFM Best Paper Award 2019 / JGFM Best Reviewer Award 2019

JGSM Best Paper Award 2019 / JGSM Best Reviewer Award 2019

 Best Conference Paper Award / KSMS Service Excellence Award

 Doctoral Dissertation Award / Global Business Review Competition Award

 

2019 ANZMAC - KSMS Joint Symposium in Seoul

Theme

New Marketing and Innovation

Co-Hosts

Australian & New Zealand Marketing Academy

Korean Scholars of Marketing Science

Organizer

Global Alliance of Marketing & Management Associations

Symposium

Co-Chairs

Ian Phau (Curtin University), ian.phau@cbs.curtin.edu.au

Tony Garrett (Korea University), tgarrett@korea.ac.kr

 

2019 Marketing Research Trends in Asia

Theme

Marketing Research Trends in Asia

Hosts

Global Alliance of Marketing & Management Associations

Organizer

Korean Scholars of Marketing Science

Symposium Chair

Jaihak Chung (Sogang University), jaihak@sogang.ac.kr

 

2019 NZAI - GAMMA Joint Symposium  

Theme

Consumer Research and Wellbeing in Asia and Beyond

Co-Hosts

New Zealand Asia Institute of the University of Auckland

Global Alliance of Marketing & Management Associations

Organizer

Korean Scholars of Marketing Science

Symposium Chair

Yuri Seo (University of Auckland), y.seo@auckland.ac.nz

 

2019 Global Culture Market Equity Symposium

Theme

Application of Culture Market Equity

Host

Yonsei University

Organizer

Korean Scholars of Marketing Science

Sponsor

National Research Foundation of Korea

Symposium Chair

Eunju Ko (Yonsei University), ejko@yonsei.ac.kr

 

2019 KSMS Doctoral Dissertation Competition

Submission Deadline

September 30th, 2019

Organizer

Korean Scholars of Marketing Science

Committee Chair

Shijin Yoo (Korea University Business School), shijinyoo@korea.ac.kr

 

2019 KSMS/GAMMA Business Meetings

Date

10:00 - 12:00 November 17th, 2019

Venue

Hyehwa 1938, Seoul, Republic of Korea

Organizers

Korean Scholars of Marketing Science

Global Alliance of Marketing & Management Associations

 

Tracks

Track

Chair

Track 1

Future of Brands and Consumer Behavior

Yong-Ki Lee (Sejong University)

yongki2@sejong.ac.kr

Yaeri Kim, Sejong University, yaerikim17@gmail.com

Track 2

AI in Digital Marketing

Yongjun Sung (Korea University)

gradysung@gmail.com

Track 3

Digital Marketing

Alex Jiyoung Kim (Sungkyunkwan University), alex.kim@skku.edu

Track 4

Internet Research and Consumer Behavior

Yuri Seo (The University of Auckland)

y.seo@auckland.ac.nz

Track 5

Culture and Sustainable Advertising

Yung Kyun Choi (Dongguk University)

choiyung@dongguk.edu

Track 6

Strategic Market Management

Subin Im (Yonsei University)

imsubin@yonsei.ac.kr

Yerim Chung (Yonsei University)

yerimchung@yonsei.ac.kr

Track 7

Digital and Technology Driven Marketing

Juran Kim (Jeonju University)

jrkim@jj.ac.kr

Track 8

Fashion Marketing and Research

Yoon Jung Lee (Korea University)

yleehe@korea.ac.kr

Heeju Chae (Kyungsung University), heejuchae@gmail.com

Track 9

Innovation and Marketing

Junyean Moon (Hanyang University, ERICA)

jmoon@hanyang.ac.kr

Track 10

Industrial Marketing Management

Jaesu Kim (Volvo Group Korea)

kjsint@nate.com

Track 11

Marketing Management in the Global Environment

Han-Mo Oh (Chunbuk National University)

ice1004@jbnu.ac.kr

Track 12

Emerging Issues in Sport Management

Kihan Kim (Seoul National University)

kihan@snu.ac.kr

Track 13

Cultural Marketing and Performing Arts

Joonmo Lee (Chonbuk National University)

sedona98@daum.net

Hyun Joo Choi (Sangmyung University)

dancelove3@hanmail.net

Track 14

Product Innovation and Consumer Behavior

Yang Sun (Zhejiang SCI-TECH University)

sunyang8227@hotmail.com

Track 15

Neuromarketing and Big Data Network in Sustainable Business Environment

Eun-Ju Lee (Sungkyunkwan University)

dr.eunju.lee@gmail.com

Track 16

Digital Business Strategy

Jeonghye Choi (Yonsei University)

jeonghye@yonsei.ac.kr

Jeeyeon Kim (National Sun Yet-sen University)

Jeeyeon.kim@cm.nsysu.edu.tw

Track 17

Entrepreneurship and Marketing

Honglei Liu (Dalian University of Foreign

Languages) honglei.liu2010@hotmail.com

Track 18

Safety Management: Theory & Practice

Heeseok Woo (Nara Corporation)

heeseokki@hanmail.net

Sang Jin Kim (Nara Corporation)

sangjin_kams@naver.com

Track 19

Marketing in General

Jong-Kuk Shin (Pusan National University)

shinjk@pusan.ac.kr

Mi-Ok Oh (Pusan National University)

omo@pusan.ac.kr

 

Editor of Proceedings: Yerim Chung (Yonsei University), yerimchung@yonsei.ac.kr

 

For More Information:

Central Office

Korean Scholars of Marketing Science

Dept. of Business Administration, Changwon National University,

9 Sarimdong, Changwon, Gyeongnam, Republic of Korea.

Tel: +82 55 213 3346; Fax: +82 55 263 9096

e-mail: ksmscentraloffice@gmail.com

www.kams.org; www.gamma20.org; www.gammaconference.org; http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm; http://www.tandfonline.com/rgsm

 

Korea University Business School: https://biz.korea.ac.kr/en

 

 

 


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