The 2009 La Londe Conference on Marketing Communications and Consumer Behavior

La Londe les Maures (French Riviera), June 2-5, 2009

CALL FOR PAPERS

The Aix-en-Provence Graduate School of Management  is happy to announce the 36th edition of the La Londe Conference.

The theme of the 2009 La Londe conference is Marketing Communications and Consumer Behavior. Topics of interest are all theoretical or empirical research providing insight for improving the understanding of consumer behavior or management of marketing communications.

Chairpersons:

Chris A. Janiszewski, University of Florida, USA 

Stijn M. J. van Osselaer, RSM Erasmus University, Rotterdam, The Netherlands

         
Keynote Speaker:

Tanya L. Chartrand, Fuqua School of Business, Duke University, USA

Conference Coordinators:

Dwight Merunka and Virginie De Barnier, Aix Graduate School of  Management,  Paul Cézanne University in Aix-en-Provence, France

Important Dates:

Deadline for submission of papers: January 9, 2009

Notification of acceptance: February 28, 2009

An important outcome of the conference is a special issue of the Journal of Business Research.

For further information regarding the conference, please visit our website at: http://www.lalondeconference.org

If you have any questions, please contact the administrative officer Rosemary Calazel or the coordinators Dwight Merunka and Virginie De Barnier at lalonde@iae-aix.com.