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Dear Colleagues,

It is my great pleasure to welcome you to Korean Scholars of Marketing Science.

The KSMS, formerly Korean Academy of Marketing Science, is the organization that provides direct benefits to marketing professionals in both business and education. KSMS, now the biggest marketing organization in Asia, have served all levels of marketing practitioners, educators, and students since 1998.

We have been striving to implement our mission statement: Globalization, Academic Excellence and Localization. For the globalization, KSMS has organized many Global Marketing Conferences jointly hosted with American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, China Marketing Association and International Textile and Apparel Association in Hong Kong, Singapore, Seoul, Tokyo and Shanghai since 2008. KSMS also has organized Global Fashion Management Conferences jointly hosted with London College of Fashion, University of Florence, Italian Marketing Association in London and Florence since 2014.

For the academic excellence, KSMS has three official journals such as Journal of Global Scholars of Marketing Science (JGSMS), Journal of Global Fashion Marketing (SCOPUS), and Journal of Global Sport Management which are published by Taylor & Francis. KSMS has published special issues of world class journals such as Journal of Advertising, Journal of Product Innovation Management, Journal of Public Policy and Marketing, Psychology & Marketing, Journal of Business Research, Industrial Marketing Management, International Journal of Advertising, Journal of Brand Management, and Journal of Travel Research.

For the localization, KSMS organizes special seminars on the local marketing issues such as
the revitalization of traditional markets and the development of tourism.

Marketing Pioneer Award and KSMS Award are offered by KSMS to companies with excellent marketing practices. Business Ethics Pioneer Award is offered to companies with high standard of business ethics. These awards became our most proud tradition.

KSMS cannot function without its members and therefore the most important part of our organization is all of you. Going forwards we encourage you to participate in many activities that are part of KSMS such as its biannual gathering in Global Marketing Conference and Global Fashion Management Conference.


Yung Kyun Choi, Ph.D.


Korean Scholars of Marketing Science

  Korean Scholars of Marketing Science, Central Office: Dept: of Business Administration. Changwon National University.
9 Sarimdong. Changwon. Gyeongnam. Repulic of Korea. Tel : +82-55-213-3346, Fax : +82-55-263-9096