Call for Papers
2026 Global Fashion Management Conference at Madrid
Marketing & Management in the Age of the AI Fashion Transformation
Extended Submission Deadline: January 31, 2026
Conference Date: July 16-19, 2026
https://2026gfmc.imweb.me/
You are cordially invited to submit papers for the ‘2026 Global Fashion Management Conference at Madrid’ to be held at the ISEM Fashion Business School, University of Navarra, Madrid, Spain, July 16-19, 2026.
Co-Hosts | ISEM Fashion Business School, University of Navarra Korean Scholars of Marketing Science |
Organizer | Global Alliance of Marketing & Management Associations |
Partners | SIM - The Italian Marketing Association Ritsumeikan University, Japan ISCTE-IUL-Lisbon University Institute, Center for Sustainability & Wellbeing, Yonsei University |
Sponsors | Youngone Corporation CSW Lab. Inc. Korea Economy & Management Development Institute |
Conference Co-Chairs | Roland T. Rust (University of Maryland) Pedro Mir (ISEM Fashion Business School, University of Navarra) |
Date | July 16-19, 2026 |
Registration | Early Bird Discount Deadline: April 11, 2026 |
Sponsoring Journals | International Journal of Advertising International Marketing Review Asia Pacific Journal of Marketing and Logistics Tourism Review Journal of Global Fashion Marketing Journal of Global Scholars of Marketing Science Journal of Global Sport Management |
Sponsoring Magazine | ACCESS |
Conference Co-Chairs:
Prof. Roland T. Rust, VP of Publications, American Marketing Association & Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland
Prof. Pedro Mir, PhD, Academic Director, ISEM Fashion Business School
Academic Excellence Committee Chair:
Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.
Awards:
GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2026
GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2026
YOUNGONE BEST CONFERENCE PAPER AWARD 2026
Publication Opportunities of Sponsoring Journals:
INTERNATIONAL JOURNAL OF ADVERTISING
INTERNATIONAL MARKETING REVIEW
TOURISM REVIEW
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
JOURNAL OF GLOBAL FASHION MARKETING
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
JOURNAL OF GLOBAL SPORT MANAGEMENT
Joint Symposia:
2026 ISEM Fashion Business School-GAMMA Joint Symposium
2026 SIM-GAMMA Joint Symposium
2026 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM
2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium
2026 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM
2026 Safety Management Symposium: Center for Sustainability & Wellbeing, Yonsei University
2026 NZAI-GAMMA JOINT SYMPOSIUM
2026 GAMMA Doctoral Colloquium:
Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester.
Prof. Charles R. Taylor, Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University
Meet the Editors:
Chair: Roland T. Rust (Vice President of Publications, American Marketing Association)
Charles R. Taylor (Editor of International Journal of Advertising)
John Cadogan (Editor of International Marketing Review)
Mirella H.P. Kleijnen (Co-Editor-in-Chief of Journal of Business Research)
Ming-Hui Huang (Editor-in-Chief of Journal of Service Research)
Robert E. Morgan (Co-Editor-in-Chief of Industrial Marketing Management)
Ian Phau (Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics)
Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing)
Dimitrios Buhalis (Editor-in-Chief of Tourism Review)
Carlos Flavian (Co-Editor-in-Chief of International Journal of Consumer Studies)
Kyung Hoon Kim (Editor-in-Chief of Journal of Global Scholars of Marketing Science)
Kihan Kim (Editor-in-Chief of Journal of Global Sport Management)
Workshops:
2026 Journal of Business Research Workshop: The Research Journey: Instructor: Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research)
2026 GAMMA Necessary Condition Analysis (NCA) in Management Research: Instructor: Prof. Prof. Dr. Christian M. Ringle, Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH)
Tracks;
New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers
IMR Special Issue: Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World
Technological Innovation and Transformation in Fashion Retail
The GenAI Revolution: Redefining Consumer Behavior and Psychology
New Paradigms of Luxury Consumption and Sustainable Behavior
Customer Experiences in Digital Fashion
Luxury Marketing & Branding
Fashion in Tourism Communication and Marketing
International, Global, and Cross-Cultural Marketing
AI and Phygital Transformations in Fashion Marketing and Management
Artificial Intelligence Generated Content and Customer Experience in Fashion Marketing
Consumer-brand-AI, VR, & AR Relationships in Fashion, Heritage, and Art
Fashion Marketing and Consumer Research in the Era of AI Transformation
Innovation in Global Fashion
Current Issues in AI Powered Marketing
Sustainability in Fashion Management
Influence in Style: Influence in Style
Leveraging AI in Fashion Marketing & Management Research
Buying Decision Making of Luxury
Fashion Marketing Strategies in Emerging Markets under Turbulence
Fashion and Luxury Consumer Behavior in Emerging Markets
Turning Points in luxury
Business Model Innovation and Life Cycle Management in Fashion Industry
AI-Powered Fashion Brand Websites
Global Business-to-Business Culture & Fashion Markets
Consumer Experience in A New Digital Fashion Frontier
AI-Bridged Heritage: Marketing Sustainable Fashion Ecosystems in the Digital Age
Generative AI and Branded Storytelling in Fashion
FASHIONING THE BODY: Commodification, Modification, and Marketing
Sustainability in Global Sport: Environmental, Social, and Economic Futures
Algorithmic Curation and Immersive Experience: Pathways of Technology-influenced consumer behavior in Fashion
Design, Innovation, and Marketing in Fashion Industry
AI, Virtual Environments, and Consumer Experience in Fashion
Design, Culture & Innovation
Sustainability for People: Rights, Equity, and Global Connectedness amid the Rise of AI
From Data to Decisions: Quantitative Methods for Management Research in Action
AI Perspectives on Sustainability in Fashion Marketing: New Emerging Issues
The Convergence of Arts and Fashion
Meaningful Luxury: Purpose, Branding & Entrepreneurial Innovation
ESG & AI in Global luxury and Fashion Marketing and Management
Marketing in General
Submission Guidelines:
Submission System of ‘2026 GFMC at Madrid’: Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA in the Notice of the 2026 GFMC at Madrid homepage below (https://2026gfmc.imweb.me/). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
For More Information:
Central Office
Global Alliance of Marketing & Management Associations
Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,
e-mail: gammacentraloffice@gmail.com
*Please download the 2026 Global Fashion Management Conference at Madrid attached to this messsage.
Call for Papers
2026 Global Fashion Management Conference at Madrid
Marketing & Management in the Age of the AI Fashion Transformation
Extended Submission Deadline: January 31, 2026
Conference Date: July 16-19, 2026
https://2026gfmc.imweb.me/
You are cordially invited to submit papers for the ‘2026 Global Fashion Management Conference at Madrid’ to be held at the ISEM Fashion Business School, University of Navarra, Madrid, Spain, July 16-19, 2026.
Co-Hosts
ISEM Fashion Business School, University of Navarra
Korean Scholars of Marketing Science
Organizer
Global Alliance of Marketing & Management Associations
Partners
SIM - The Italian Marketing Association
Ritsumeikan University, Japan
ISCTE-IUL-Lisbon University Institute,
Center for Sustainability & Wellbeing, Yonsei University
Sponsors
Youngone Corporation
CSW Lab. Inc.
Korea Economy & Management Development Institute
Conference Co-Chairs
Roland T. Rust (University of Maryland)
Pedro Mir (ISEM Fashion Business School, University of Navarra)
Date
July 16-19, 2026
Registration
Early Bird Discount Deadline: April 11, 2026
Sponsoring Journals
International Journal of Advertising
International Marketing Review
Asia Pacific Journal of Marketing and Logistics
Tourism Review
Journal of Global Fashion Marketing
Journal of Global Scholars of Marketing Science
Journal of Global Sport Management
Sponsoring Magazine
ACCESS
Conference Co-Chairs:
Prof. Roland T. Rust, VP of Publications, American Marketing Association & Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland
Prof. Pedro Mir, PhD, Academic Director, ISEM Fashion Business School
Academic Excellence Committee Chair:
Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.
Awards:
GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2026
GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2026
YOUNGONE BEST CONFERENCE PAPER AWARD 2026
Publication Opportunities of Sponsoring Journals:
INTERNATIONAL JOURNAL OF ADVERTISING
INTERNATIONAL MARKETING REVIEW
TOURISM REVIEW
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
JOURNAL OF GLOBAL FASHION MARKETING
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
JOURNAL OF GLOBAL SPORT MANAGEMENT
Joint Symposia:
2026 ISEM Fashion Business School-GAMMA Joint Symposium
2026 SIM-GAMMA Joint Symposium
2026 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM
2026 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium
2026 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM
2026 Safety Management Symposium: Center for Sustainability & Wellbeing, Yonsei University
2026 NZAI-GAMMA JOINT SYMPOSIUM
2026 GAMMA Doctoral Colloquium:
Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester.
Prof. Charles R. Taylor, Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University
Meet the Editors:
Chair: Roland T. Rust (Vice President of Publications, American Marketing Association)
Charles R. Taylor (Editor of International Journal of Advertising)
John Cadogan (Editor of International Marketing Review)
Mirella H.P. Kleijnen (Co-Editor-in-Chief of Journal of Business Research)
Ming-Hui Huang (Editor-in-Chief of Journal of Service Research)
Robert E. Morgan (Co-Editor-in-Chief of Industrial Marketing Management)
Ian Phau (Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics)
Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing)
Dimitrios Buhalis (Editor-in-Chief of Tourism Review)
Carlos Flavian (Co-Editor-in-Chief of International Journal of Consumer Studies)
Kyung Hoon Kim (Editor-in-Chief of Journal of Global Scholars of Marketing Science)
Kihan Kim (Editor-in-Chief of Journal of Global Sport Management)
Workshops:
2026 Journal of Business Research Workshop: The Research Journey: Instructor: Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research)
2026 GAMMA Necessary Condition Analysis (NCA) in Management Research: Instructor: Prof. Prof. Dr. Christian M. Ringle, Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH)
Tracks;
New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers
IMR Special Issue: Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World
Technological Innovation and Transformation in Fashion Retail
The GenAI Revolution: Redefining Consumer Behavior and Psychology
New Paradigms of Luxury Consumption and Sustainable Behavior
Customer Experiences in Digital Fashion
Luxury Marketing & Branding
Fashion in Tourism Communication and Marketing
International, Global, and Cross-Cultural Marketing
AI and Phygital Transformations in Fashion Marketing and Management
Artificial Intelligence Generated Content and Customer Experience in Fashion Marketing
Consumer-brand-AI, VR, & AR Relationships in Fashion, Heritage, and Art
Fashion Marketing and Consumer Research in the Era of AI Transformation
Innovation in Global Fashion
Current Issues in AI Powered Marketing
Sustainability in Fashion Management
Influence in Style: Influence in Style
Leveraging AI in Fashion Marketing & Management Research
Buying Decision Making of Luxury
Fashion Marketing Strategies in Emerging Markets under Turbulence
Fashion and Luxury Consumer Behavior in Emerging Markets
Turning Points in luxury
Business Model Innovation and Life Cycle Management in Fashion Industry
AI-Powered Fashion Brand Websites
Global Business-to-Business Culture & Fashion Markets
Consumer Experience in A New Digital Fashion Frontier
AI-Bridged Heritage: Marketing Sustainable Fashion Ecosystems in the Digital Age
Generative AI and Branded Storytelling in Fashion
FASHIONING THE BODY: Commodification, Modification, and Marketing
Sustainability in Global Sport: Environmental, Social, and Economic Futures
Algorithmic Curation and Immersive Experience: Pathways of Technology-influenced consumer behavior in Fashion
Design, Innovation, and Marketing in Fashion Industry
AI, Virtual Environments, and Consumer Experience in Fashion
Design, Culture & Innovation
Sustainability for People: Rights, Equity, and Global Connectedness amid the Rise of AI
From Data to Decisions: Quantitative Methods for Management Research in Action
AI Perspectives on Sustainability in Fashion Marketing: New Emerging Issues
The Convergence of Arts and Fashion
Meaningful Luxury: Purpose, Branding & Entrepreneurial Innovation
ESG & AI in Global luxury and Fashion Marketing and Management
Marketing in General
Submission Guidelines:
Submission System of ‘2026 GFMC at Madrid’: Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA in the Notice of the 2026 GFMC at Madrid homepage below (https://2026gfmc.imweb.me/). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
For More Information:
Central Office
Global Alliance of Marketing & Management Associations
Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,
e-mail: gammacentraloffice@gmail.com
*Please download the 2026 Global Fashion Management Conference at Madrid attached to this messsage.