2024 AMA-GAMMA Joint Symposium

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15 Mar 2024
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Call for Papers: 2024 AMA-GAMMA Joint Symposium

Marketing Insights in the Age of Feeling AI

August 16th–18th, 2024

Boston, MA, USA


American Marketing Association and Global Alliance of Marketing and Management Associations will hold the '2024 AMA-GAMMA Joint Symposium: Marketing Insights in the Age of Feeling AI' in the 2024 AMA Summer Academic Conference, which will be held at Boston, MA, USA, on August 16th–18th, 2024.

After the double-blind review process, accepted papers will be published in the 2024 AMA Summer Academic Conference Proceedings.

You are cordially invited to join ‘2024 AMA & GAMMA Joint Symposium: Marketing Insights in the Age of Feeling AI’.


1. Theme: Marketing Insights in the Age of Feeling AI

2. Co-Hosts: American Marketing Association

                      Global Alliance of Marketing and Management Associations

3. Organizer: Korean Scholars of Marketing Science

4. Partners: Center for Sustainability & Wellbeing, Yonsei University

                     Korean Economy & Management Development Institute

5. Co-Chairs: Roland T. Rust (University of Maryland), rrust@rhsmith.umd.edu

                        Juran Kim (Jeonju University), jrkim@jj.ac.kr

6. Date: August 16–18, 2024

7. Venue: Boston, MA, USA

8. Submission Deadline: March 29, 2024

9. Submission Guidelines: https://www.ama.org/academic-conference-proceedings-submission-guidelines/

10. Submission to: gammacentraloffice@gmail.com

                              Central Office

                              Global Alliance of Marketing & Management Associations

                              College of Business Administration, Changwon National University, Changwon, Republic of Korea

11. Registration: https://www.ama.org/2024-ama-summer-academic-conference-call-for-papers/

                             Early-Bird Deadline (TBD)

12. History of the AMA-GAMMA Joint Symposium:

- 2020 AMA-GAMMA Joint Symposium in San Diego

- 2018 AMA-GAMMA Joint Symposium in New Orleans

- 2015 AMA-GAMMA Joint Symposium in Chicago


For More Information:

Jasmine Jiang (e-mail: gammacentraloffice@gmail.com)                                     

Central Office, Global Alliance of Marketing & Management Associations: http://gamma20.org/

Changwon National University, Changwon, Republic of Korea, Tel: +82 2 213 3346

Global Marketing Conference (GMC),

Global Fashion Management Conference (GFMC):

http://gammaconference.org/

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