CFP: 2025 KSMS International Conference (Extended Deadline: Oct. 18, 2025)

Theme

Marketing Transformation in the Era of AI Service

Host

Center for Sustainability & Wellbeing, ICONS, Yonsei University

Organizer

Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations

Partners

Keio University
Aoyama Gakuin University

School of Fashion & Textiles, The Hong Kong Polytechnic University

Korea Economy & Management Development Institute

Conference Organizing Committee Chair

Eunju Ko, Yonsei University, ejko@yonsei.ac.kr

Conference Chair

Charles R. Taylor, Villanova University, charles.r.taylor@villanova.edu

Local Arrangement Committee Chair

Seoungwoo Lee, Yonsei University, swlee@yonsei.ac.kr

Venue

Samsung Hall, Yonsei University, Seoul, Republic of Korea

Date

November 22-23, 2025

Extended Submission Deadline

October 18, 2025

Early Bird Discount Deadline (- USD 50)

October 27, 2025

Submission Guidelines

Please refer to ‘KSMS Conference Submission Guidelines’ at (https://www.kams.org/18/?q=YToyOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjtzOjQ6InBhZ2UiO2k6Mzt9&bmode=view&idx=12780845&t=board)

Submit Your Paper to:

Central Office, Korean Scholars of Marketing Science

Tel: +82 55 213 3338

e-mail: ksmscentraloffice@gmail.com 

Conference Registration Link

https://ksms.imweb.me/46

11:00~ 12:00

Editorial Board Meetings: 

- Journal of Global Scholars of Marketing Science

- Journal of Global Fashion Marketing 

- Journal of Global Sport Management

12:00 ~ 12:30

KSMS Board Meeting

12:00 ~ 13:00

Lunch

12:30 ~ 16:00

Registration

13:00 ~ 14:20

Opening Ceremony

- Welcoming Speeches:

Eunju Ko, Yonsei University

The Conference Organizing Committee Chair of 2025 KSMS International Conference

President of Global Alliance of Marketing & Management Associations
- Juran Kim, Jeonju University
  President of Korean Scholars of Marketing Science

- Progress Report: 2026 Global Fashion Management Conference at Madrid

  Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2026 GFMC at Madrid

- Keynote Speech:

Ayşegül Özsomer (Koç University), Editor-in-Chief of Journal of International Marketing

14:30 ~ 17:30

Academic Sessions and Symposiums

17:40 ~ 18:00

Reception:

- Awards Ceremony:

 JGSMS Best Paper Award 2025 / JGSMS Best Reviewer Award 2025

JGFM Best Paper Award 2025 / JGFM Best Reviewer Award 2025

JGSM Best Paper Award 2025 / JGSM Best Reviewer Award 2025

KSMS Service Excellence Award

Invited Speakers

Charles R. Taylor (Villanova University), Editor-in-Chief of International Journal of Advertising

Ayşegül Özsomer (Koç University), Editor-in-Chief of Journal of International Marketing

Date

Nov. 22, 2025

Purpose

1. To understand the review process in general and specifically for the International Journal of Advertising and the Journal of International Marketing

2. Upgrading the contribution and positioning of your research for publication in IJA or JIM

Journal Homepages

International Journal of Advertising: https://www.tandfonline.com/journals/rina20

Journal of International Marketing: https://journals.sagepub.com/home/jig

For More

Information

KSMS Central Office: ksmscentraloffice@gmail.com

Theme

New Roles of Marketing in the Era of AI Service

Date

Nov. 22, 2025

Venue

Samsung Hall, Yonsei University, Seoul, Republic of Korea

Co-Hosts

Keio University

Aoyama Gakuin Univeristy

Global Alliance of Marketing & Management Associations

Co-Organizers

Korean Scholars of Marketing Science

Center for Sustainability & Wellbeing, ICONS, Yonsei University

Symposium 

Co-Chairs

Akira Shimizu (Keio University), ashimizu@fbc.keio.ac.jp

Eunju Ko (Yonsei University), ejko@yonsei.ac.kr

Theme

Interdisciplinary Research in Marketing Incorporating Technology and Design

Date

Nov. 22, 2025

Venue

Samsung Hall, Yonsei University, Seoul, Republic of Korea

Co-Hosts

School of Fashion and Textiles, the Hong Kong Polytechnic University

Korean Scholars of Marketing Science

Co-Organizers

Global Alliance of Marketing & Management Associations

Center for Sustainability & Wellbeing, ICONS, Yonsei University

Symposium 

Chair

Joonheui Bae (The Hong Kong Polytechnic University), joonheui.bae@polyu.edu.hk

Theme

Children’s Safety Wears in the Age of AI Transformation

Date

Nov. 22, 2025

Hosts

Center for Sustainability & Wellbeing, ICONS, Yonsei University

Organizer

Korean Scholars of Marketing Science

Sponsor

CSW Lab Inc.

Symposium 

Co-Chairs

Akira Shimizu (Keio University), ashimizu@fbc.keio.ac.jp 

Eunju Ko (Yonsei University), ejko@yonsei.ac.kr 

Track

Chair

Track 1

Paper Development Session: New Developments in Luxury Advertising:  Artificial Intelligence, New Technologies, Sustainability, and Influencers
Aiming for later submission to a Special Issue of the International Journal of Advertising for the 2026 Global Fashion Management Conference at Madrid.

Eunju Ko

(Yonsei University)

Co-Guest Editor

jgfmeditor@gmail.com

Track 2

Paper Development Session: Fashion in Tourism Communication and Marketing
Aiming for later submission to a Virtual Special Issue of the Tourism Review for the 2026 Global Fashion Management Conference at Madrid

Yong-Ki Lee (Sejong University)

yongki2@sejong.edu

Seul Ki Lee (Sejong University)
seulkilee@sejong.ac.kr

Track 3

Paper Development Session: Aiming for later submission to a Special Issue of the Asia Pacific Journal of Marketing and Logistics for the 2026 Global Fashion Management Conference at Madrid

Joonheui Bae

(The Hong Kong Polytechnic University)

joonheui.bae@polyu.edu.hk

Track 4

Paper Development Session: Fashion Marketing and Consumer Research in the Era of AI Transformation
Aiming for later submission to a Special Issue of the Journal of Global Fashion Marketing for the 2026 Global Fashion Management Conference at Madrid

Minjung Cho

(The Hong Kong Polytechnic University)
minjung.cho@polyu.edu.hk 

Track 5

Paper Development Session: Sustainability in Global Sport: Environmental, Social, and Economic Futures
Aiming for later submission to a Special Issue of the Journal of Global Sport Management for the 2026 Global Fashion Management Conference at Madrid

Kihan Kim

(Seoul National University)

kihan@snu.ac.kr 

Yoonji Ryu (Hankuk University of Foreign Studies) yoonji.ryu@hufs.ac.kr

Track 6

Paper Development Session: Fashion Marketing and Consumer Research in the Era of AI Transformation
Aiming for later submission to a Special Issue of the Journal of Global Scholars of Marketing Science on for the 2026 Global Fashion Management Conference at Madrid

Huanzhang Wong

(Jiangnan University)

neo@jiangnan.edu.cn

Track 7

Consumer Interaction Strategies in the Digital Economy

Vera Rebiazina (Higher School of Economics)

rebiazina@hse.ru

Track 8

Current issues in virtual and AI powered marketing

Juran Kim (Jeonju University)

jrkim@jj.ac.kr

Track 9

Neuromarketing Insights: Bridging Neuroscience and Consumer Behavior

Eun-Ju Lee

(Sungkyunkwan University)

dr.eunju.lee@gmail.com

Track 10

Consumers in A Changing Market Place

Seoungwoo Lee (Yonsei University)
swlee@yonsei.ac.kr

Track 11

Marketing in General

Jong-Kuk Shin

(Pusan National University)

shinjk@pusan.ac.kr