<2023 Global Marketing Conference at Seoul>
- Marketing & Management Transformation in the Challenging Digital Environment
https://2023gmc.imweb.me/
1. Date: July 20-23, 2023
2. Conference Format: 100% Real Space Conference
* We will make a contingency plan to move from '100% Real Space' to hybrid format (Offline + Online) in case.
3. Venue: A 5-star Hotel in Seoul, Republic of Korea
4. Organizer: Global Alliance of Marketing & Management Associations
5. Hosts:
- American Marketing Association
- European Marketing Academy
- Australian & New Zealand Marketing Academy
- Japan Society of Marketing and Distribution
- Korean Scholars of Marketing Science
- Korea University
6. Sponsors:
- Korea Tourism Organization
- Seoul Metropolitan Government
- Korea Economy & Management Development Institute
7. Partner:
- Association for Consumer Research
- Society for Consumer Psychology
- Greek Marketing Academy (Greece)
- AEMARK (Spain)
- Chinese Marketing Association of Universities (China)
- New Zealand Asia Institute of University of Auckland (New Zealand)
- Ritsumeikan University (Japan)
- Changwon National University (Republic of Korea)
8. Conference Co-Chairs:
- Roland T. Rust (University of Maryland)
- Renana Peres (Hebrew University of Jerusalem)
- Robert Aitken (University of Otago)
- Chizuru Nishio (Tsukuba University)
- Tony Garrett (Korea University)
9. Academic Excellence Committee Chair:
- Charles R. Taylor (Villanova University)
10. Sponsoring Journals: Special Issues or Sections
- International Journal of Advertising
- Journal of Macromarketing
- Psychology & Marketing
- Industrial Marketing Management
- International Journal of Consumer Studies
- Journal of Service Management
- Journal of Social Marketing
- Journal of Current Issues and Research in Advertising
- International Journal of Marketing & Distribution
- Asia Pacific Journal of Marketing & Logistics
- International Marketing Review
- Journal of Global Fashion Marketing
11. Sponsoring Magazine:
- ACCESS
12. Meet the Editors
- Chair: Roland T. Rust (University of Maryland)
VP Publications, European Marketing Academy
- Journal of Marketing:
Shrihari (Hari) Sridhar (Texas A&M University), Editor-in-Chief
- Journal of Consumer Research:
Bernd Schmitt (Columbia University), Editor-in-Chief
- Marketing Science:
Olivier Toubia (Columbia University), Editor-in-Chief
- International Journal of Research in Marketing:
Martin Schreier (WU Vienna University of Economics and Business), Editor-in-Chief
- Journal of Academy of Marketing Science:
John Hulland (University of Georgia), Editor-in-Chief
- Journal of Service Research:
Ming-Hui Huang (National Taiwan University), Editor-in-Chief
- International Marketing Review:
John Cadogan (Loughborough University), Editor-in-Chief
- Journal of Macromarketing
Joseph Sirgy (Virginia Tech), Editor-in-Chief
- International Journal of Advertising:
Charles R. Taylor (Villanova University), Editor-in-Chief
- Psychology & Marketing:
Giampaolo Viglia (University of Portsmouth), Editor-in-Chief
- Industrial Marketing Management:
C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief
- Journal of Consumer Psychology
Lauren Block (Baruch College), Editor-in-Chief
- Asia Pacific Journal of Marketing & Logistics:
Ian Phau (Curtin University), Editor-in-Chief
- International Journal of Consumer Studies
Justin Paul (University of Puerto Rico), Editor-in-Chief
- Journal of Interactive Advertising
Jooyoung Kim (University of Georgia), Editor-in-Chief
- Journal of Current Issues and Research in Advertising
Sukki Yoon (Bryant University), Editor-in-Chief
- Journal of the Association for Consumer Research
Vicki G. Morwitz (Columbia University), Editor-in-Chief
- Journal of Global Fashion Marketing:
Eunju Ko (Yonsei University), Editor-in-Chief
- Journal of Global Scholars of Marketing Science:
Isaac Cheah (Curtin University), Co-Editor-in-Chief
- Journal of Global Sport Management:
Kihan Kim (Seoul National University), Editor-in-Chief
- Spanish Journal of Marketing-ESIC:
Carlos Flavian (University of Zaragoza), Editor-in-Chief
- Journal of Service Management:
Werner H. Kunz (University of Massachusetts Boston),
Area Editor in Technology & Digital
13. Joint Symposiums:
- 2023 EMAC-GAMMA Joint Symposium
- 2023 ANZMAC-GAMMA Joint Symposium
- 2023 JSMD-GAMMA Joint Symposium
- 2023 GMA-GAMMA Joint Symposium
- 2023 AEMARK-GAMMA Joint Symposium
- 2023 NZAI-GAMMA Joint Symposium
- 2023 Ritsumeikan University-GAMMA Joint Symposium
14. 2023 GAMMA Doctoral Colloquium Co-Chairs:
- Prof. John Cadogan (Loughborough University), Editor-in-Chief of International Marketing Review.
- Prof. C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
15. PLS-SEM Workshop:
- Prof. Christian M. Ringle (Hamburg University of Technology)
- Prof. Marko Sarstedt (Ludwig-Maximilians-University of Munich)
16. Organizing Committee Chair:
- Eunju Ko (Yonsei University)
17. Local Committee Chair:
- Yerim Chung (Yonsei University)
18. Conference Proceedings Editor:
- Miyea Kim (Changwon National University)
19. Academic Tracks: 65
20: Conference Homepage: https://2023gmc.imweb.me/
21. COVID-19 Response: Korean CDC will be in charge of this event in case.
<2023 Global Marketing Conference at Seoul>
- Marketing & Management Transformation in the Challenging Digital Environment
https://2023gmc.imweb.me/
1. Date: July 20-23, 2023
2. Conference Format: 100% Real Space Conference
* We will make a contingency plan to move from '100% Real Space' to hybrid format (Offline + Online) in case.
3. Venue: A 5-star Hotel in Seoul, Republic of Korea
4. Organizer: Global Alliance of Marketing & Management Associations
5. Hosts:
- American Marketing Association
- European Marketing Academy
- Australian & New Zealand Marketing Academy
- Japan Society of Marketing and Distribution
- Korean Scholars of Marketing Science
- Korea University
6. Sponsors:
- Korea Tourism Organization
- Seoul Metropolitan Government
- Korea Economy & Management Development Institute
7. Partner:
- Association for Consumer Research
- Society for Consumer Psychology
- Greek Marketing Academy (Greece)
- AEMARK (Spain)
- Chinese Marketing Association of Universities (China)
- New Zealand Asia Institute of University of Auckland (New Zealand)
- Ritsumeikan University (Japan)
- Changwon National University (Republic of Korea)
8. Conference Co-Chairs:
- Roland T. Rust (University of Maryland)
- Renana Peres (Hebrew University of Jerusalem)
- Robert Aitken (University of Otago)
- Chizuru Nishio (Tsukuba University)
- Tony Garrett (Korea University)
9. Academic Excellence Committee Chair:
- Charles R. Taylor (Villanova University)
10. Sponsoring Journals: Special Issues or Sections
- International Journal of Advertising
- Journal of Macromarketing
- Psychology & Marketing
- Industrial Marketing Management
- International Journal of Consumer Studies
- Journal of Service Management
- Journal of Social Marketing
- Journal of Current Issues and Research in Advertising
- International Journal of Marketing & Distribution
- Asia Pacific Journal of Marketing & Logistics
- International Marketing Review
- Journal of Global Fashion Marketing
11. Sponsoring Magazine:
- ACCESS
12. Meet the Editors
- Chair: Roland T. Rust (University of Maryland)
VP Publications, European Marketing Academy
- Journal of Marketing:
Shrihari (Hari) Sridhar (Texas A&M University), Editor-in-Chief
- Journal of Consumer Research:
Bernd Schmitt (Columbia University), Editor-in-Chief
- Marketing Science:
Olivier Toubia (Columbia University), Editor-in-Chief
- International Journal of Research in Marketing:
Martin Schreier (WU Vienna University of Economics and Business), Editor-in-Chief
- Journal of Academy of Marketing Science:
John Hulland (University of Georgia), Editor-in-Chief
- Journal of Service Research:
Ming-Hui Huang (National Taiwan University), Editor-in-Chief
- International Marketing Review:
John Cadogan (Loughborough University), Editor-in-Chief
- Journal of Macromarketing
Joseph Sirgy (Virginia Tech), Editor-in-Chief
- International Journal of Advertising:
Charles R. Taylor (Villanova University), Editor-in-Chief
- Psychology & Marketing:
Giampaolo Viglia (University of Portsmouth), Editor-in-Chief
- Industrial Marketing Management:
C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief
- Journal of Consumer Psychology
Lauren Block (Baruch College), Editor-in-Chief
- Asia Pacific Journal of Marketing & Logistics:
Ian Phau (Curtin University), Editor-in-Chief
- International Journal of Consumer Studies
Justin Paul (University of Puerto Rico), Editor-in-Chief
- Journal of Interactive Advertising
Jooyoung Kim (University of Georgia), Editor-in-Chief
- Journal of Current Issues and Research in Advertising
Sukki Yoon (Bryant University), Editor-in-Chief
- Journal of the Association for Consumer Research
Vicki G. Morwitz (Columbia University), Editor-in-Chief
- Journal of Global Fashion Marketing:
Eunju Ko (Yonsei University), Editor-in-Chief
- Journal of Global Scholars of Marketing Science:
Isaac Cheah (Curtin University), Co-Editor-in-Chief
- Journal of Global Sport Management:
Kihan Kim (Seoul National University), Editor-in-Chief
- Spanish Journal of Marketing-ESIC:
Carlos Flavian (University of Zaragoza), Editor-in-Chief
- Journal of Service Management:
Werner H. Kunz (University of Massachusetts Boston),
Area Editor in Technology & Digital
13. Joint Symposiums:
- 2023 EMAC-GAMMA Joint Symposium
- 2023 ANZMAC-GAMMA Joint Symposium
- 2023 JSMD-GAMMA Joint Symposium
- 2023 GMA-GAMMA Joint Symposium
- 2023 AEMARK-GAMMA Joint Symposium
- 2023 NZAI-GAMMA Joint Symposium
- 2023 Ritsumeikan University-GAMMA Joint Symposium
14. 2023 GAMMA Doctoral Colloquium Co-Chairs:
- Prof. John Cadogan (Loughborough University), Editor-in-Chief of International Marketing Review.
- Prof. C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
15. PLS-SEM Workshop:
- Prof. Christian M. Ringle (Hamburg University of Technology)
- Prof. Marko Sarstedt (Ludwig-Maximilians-University of Munich)
16. Organizing Committee Chair:
- Eunju Ko (Yonsei University)
17. Local Committee Chair:
- Yerim Chung (Yonsei University)
18. Conference Proceedings Editor:
- Miyea Kim (Changwon National University)
19. Academic Tracks: 65
20: Conference Homepage: https://2023gmc.imweb.me/
21. COVID-19 Response: Korean CDC will be in charge of this event in case.