Notifications
Back

Session 01.03.01: Luxury fashion advertising using generative AI and consumer experiences

2023 KSMS Int'l Conference Proceedings
17 Nov 2023
Views 318

Paper Title: Luxury fashion advertising using generative AI and consumer experiences

Author:

Neulonbit Oh, Yonsei University, Republic of Korea

Eunju Ko, Yonsei University, Republic of Korea

0 0
Session 01.02.03: The impact of personality traits on repurchase intention (focusing on the moderating effect of organizational agility) Session 01.03.02: Influence on product information trust and product selection recommended by AI chatbot in the banking industry
List New post