Session 02.01.01: THE POLITICAL SPECTRUM OF MORAL JUDGMENT: HOW IDEOLOGY INFLUENCES PERCEPTIONS OF BRAND MISCONDUCT

Paper Title: 

LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY

Author:

Divya Tewari, University of Auckland, New Zealand

Yuri Seo, University of Auckland, New Zealand

Ilaisaane Fifita, University of Auckland, New Zealand