Session 01.03.03: MAPPING AGILE PRACTICES IN COMPUTER SCIENCE: FOUNDATIONS FOR ADVANCING AGILE APPROACHES IN MARKETING

Paper Title: 

LET’S MOVE AND POWER UP! DYNAMIC IMAGERY ADVERTISING ENHANCES CONSUMER JUDGMENTS OF PRODUCT EFFICACY

Author:

Yuxuan Sun, Nanjing University, China

Nian Qi, Nanjing University, China

Youkai Xiao, Nanjing University, China